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Identifying Opponents
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Presentation Transcript
Why should you identify your opponents? • To anticipate the type of opposition you will encounter • To effectively direct your resources against opposition
Opponent's Tactics • Deflect • Delay • Deny • Discount • Deceive • Divide • Dulcify • Discredit • Destroy • Deal • Surrender
Dealing with opposition • Prevention • Meet with your opponent • Win-win situations • Overturn negatives • Label opponent's tactics • Frame the debate • Balance and illusion • Turn assets into liabilities • Strength against weakness • Know when to negotiate
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