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A Look at Competitive Rivals: Garmin & TomTom

Lesley Small, Brian Dimsdale, Mary McCloud & John Melcher. A Look at Competitive Rivals: Garmin & TomTom. About the Companies . Garmin 1200 E. 151st Street Olathe, KS 66062-3426 United States TomTom Oosterdoksstraat 114 1011 DK Amsterdam The Netherlands. Description of Businesses .

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A Look at Competitive Rivals: Garmin & TomTom

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  1. Lesley Small, Brian Dimsdale, Mary McCloud & John Melcher A Look at Competitive Rivals: Garmin & TomTom

  2. About the Companies • Garmin • 1200 E. 151st StreetOlathe, KS 66062-3426 United States • TomTom • Oosterdoksstraat 114 1011 DK Amsterdam The Netherlands

  3. Description of Businesses Garmin tomtom Founded in 1991 Dutch manufacturer Amsterdam Stock Exchange Four customer facing business units Consumer Automotive Business Solutions Licensing • Founded in 1989 • Incorporated in Switzerland • Global Positioning System Products • Automotive products • Marine units • Aviation technology • Fitness devices • Outdoor recreation • Wireless applications bring the power of GPS to your smart phone

  4. The Industry • navigational, measuring, electromedical, and control instruments manufacturing segment of the computer and electronic product manufacturing industry • www.ibisworld.com

  5. Employment Prospects • The computer and electronic product manufacturing industry employed 1.2 million wage and salary workers in 2008 • The navigational, measuring, electomedical, and control instruments manufacturing segment employed about 441,600 wage and salary workers • 35.4% of the industry • largest percentage of workers and employees of the computer and electronic product manufacturing industry

  6. Employment Prospects continued • Employment in this industry is expected to decline over the next decade. • project 11% increase in all industries for wage and salary employment • the computer and electronic product manufacturing industry employment is expected to decline 19% between 2008 and 2018. • Much of the manufacturing process has been relocated overseas

  7. Employment Prospects continued • Many employment opportunities will continue to rise, even though there is a projected decrease in employment • technological advancements and revolutions that are taking place in computers, semiconductors, and telecommunications, and the need to replace those workers who are retiring from the industry • opportunities in research and development • “Computer software engineers are also in high demand in this industry because many complicated hardware products require software.” (ibisworld)

  8. GARMIN: Strategic and Financial Ratios • Return on Equity 2006: 37.9% 2007: 43.8% 2008: 32.0% 2009: 27.8% 2010: 19.9% • Stock Price 2006: 2.38 2007: 3.95 2008: 3.51 2009: 3.51 2010: 2.97 • Total Assets 2006: 1,897,020 2007: 3,291,460 2008: 2,924,581 2009: 2,393,871 2010: 3,988,688 • Operational Efficiency 2006: 7.5 2007: 8.2 2008: 7.5 2009: 8.0 2010: 7.7 • Share of Industry Value 2007: 28%, 2008: 34%, 2009: 36%

  9. TOMTOM: Strategic and Financial Ratios • Return on Equity 2006: 51.8% 2007: 33.3% 2008: -93.5% 2009: 11.3% 2010: 10.0% • Stock Price(based on closing price of Dec 31) 2006: 32.32 2007: 51.50 2008: 4.30 2009: 6.25 2010: 7.89 • Total Assets 2006: 902,968 2007: 1,969,591 2008: 2,766,690 2009: 2,685,760 2010: 2,622,758 • Operational Efficiency 2006: 12.1 2007: 13.7 2008: 12.1 2009: 14.0 2010: 18.9 • Share of Industry Value 2007: 27%, 2008: 29%, 2009: 30%

  10. Questions?

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