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Annual Convention. Friday, May 16, 2014 Canada Inn Hotel, Polo Park Location Winnipeg, Manitoba. HUB OF ICELANDIC NEWS Grant A. Stefanson Chairman of the Board. LH BOARD OF DIRECTORS IN ACTION. Grant A. Stefanson Chairman of the Board. Elva Jónasson Secretary. Dan Snidal Treasurer.
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Annual Convention Friday, May 16, 2014 Canada Inn Hotel, Polo Park Location Winnipeg, Manitoba
HUB OF ICELANDIC NEWS Grant A. Stefanson Chairman of the Board
LH BOARD OF DIRECTORS IN ACTION Grant A. Stefanson Chairman of the Board Elva Jónasson Secretary Dan Snidal Treasurer
LH Board of Directors Chairperson Grant A. Stefanson Secretary Elva Jónasson Treasurer Dan Snidal Directors Brian Tómasson Claire Eckley Garry Oddleifson J. Peter Johnson Margaret Kernested Oskar Sigvaldson Helgi Gunnar Thorvaldson Robbie Rousseau Shawn Bjornsson Erna Pomrenke Bruce Eyford Alicyn Goodman
MEET OUR STAFF Joan EyolfsonCadham Editor
MEET OUR STAFF Audrey Juve Kwasnica Chief Operations Officer
MEET OUR STAFF Catherine McConnell Production Manager Layout & Design Editor
MEET OUR STAFF Jodi Dunlop Advertising Representative / Production Assistant
Associate Editors and Writers • Subscribers – Members and owners of the newspaper
HUG THE HUB • In order to remain strong, the LH must maintain the strength of each of its spokes. • There are many spokes that feed into the hub. • The LH provides a vital communications link for the Icelandic community of North America and between the Icelandic communities in North America and Iceland.
HUG THE HUB • The LH also connects a number of important organizations, including the INL, Icelandic Festivals, Icelandic Canadian Fron, the Icelandic Government and Governments in Canada. • We are in the business of expanding the tent.
HUG THE HUB • We are an inclusive organization that is constantly looking for opportunities to partner with likeminded Icelandic cultural organizations.
HISTORY – KNOW WHO YOU ARE AND WHERE YOU COME FROM…It’s the only way to know where you’re headed • The LH has a rich history. When the Icelandic immigrants settled in Canada and in particular in the Winnipeg and Interlake regions of what became the Province of Manitoba, two newspapers were established.
HISTORY – KNOW WHO YOU ARE AND WHERE YOU COME FROM…It’s the only way to know where you’re headed • The Heimskringla Newspaper was established in 1886. Heimskringla refers to one of the best known old Norse Kings’ sagas and was written by SnorriSturluson nearly 100 years ago. • The Lögberg Newspaper was founded in 1888. Lögberg means “law rock”.
HISTORY – KNOW WHO YOU ARE AND WHERE YOU COME FROM…It’s the only way to know where you’re headed • This is the rock formation in Iceland in the Thingvellirlocation where the country’s and possibly the world’s first parliament took place. • It is also near the location where the north american geographic plate is separating from the euroasian plate and is quite an amazing place to visit.
HISTORY – KNOW WHO YOU ARE AND WHERE YOU COME FROM…It’s the only way to know where you’re headed • In 1959, the Heimskringla and Lögberg newspapers merged into one newspaper, known as LögbergHeimskringla. • Dr. P.H.T. Thorlakson was instrumental in cementing the merger. • For many years, the newspaper was published on a weekly basis.
HISTORY – KNOW WHO YOU ARE AND WHERE YOU COME FROM…It’s the only way to know where you’re headed • About 10 years ago, the newspaper switched to being published twice monthly. • We are the longest continuously published cultural newspaper in Canada and one of the oldest continuously published newspapers in all of North America.
NUTS AND BOLTS OF THE LH MACHINEThe whole is the sum of its parts. Every Part Counts. • Subscriptions - Total: 1,600 - Canada: 1,400 - USA: 150 - Iceland: 25, although the forecast is for more - International: 10 - Web readers only: 150
NUTS AND BOLTS OF THE LH MACHINEThe whole is the sum of its parts. Every Part Counts. • The LH presence on social media - Facebook and Twitter. What’s next? - Blog? - Instagram? • Annual Revenue and Expenses - Essentially cancel each other out annually.
NUTS AND BOLTS OF THE LH MACHINEThe whole is the sum of its parts. Every Part Counts. REVENUES • LH Future Fund - Winnipeg Foundation – provides annual revenues to the operations of the newspaper. - LH Icelandic Open Golf Tournament – provides revenues that support the operations of the newspaper. - Donations – annual donations are made by many subscribers and supporters. - Bequests that flow from estate planning are encouraged.
NUTS AND BOLTS OF THE LH MACHINEThe whole is the sum of its parts. Every Part Counts. • Fundraising - Approximately 60% of the revenues are generated by operations and 40% are from donations and fundraising initiatives. - Keep the fun in fundraising. - For instance, the LH celebrates its birthday annually and is currently 127 years young!
THE FUTURE • We are living in the future. I’ll tell you how I know. I read it in the paper 15 years ago. We are all driving rocket ships and talking with our minds… John Prine
THE FUTURE • Challenges abound for any cultural non-profit organization. • Increasing competition. • We have a secret weapon though…
PASSION CAPITAL • It is a term taken out of a book written by Paul Alofs. It has been described as “today’s business bible for success”. The book talks about how passion capital is different then just simple human capital.
PASSION CAPITAL • It concludes with the following statement: “Passion is a gift, a gift that you can give to yourself, your company, your cause or your country. Own your passion. Build your passion capital. Become a passion capitalist and you will be in possession of the world’s most valuable asset.”
PASSION CAPITAL • Alof breaks down passion capital into seven principals all of which apply in a non-profit setting and all of which need to be developed at our newspaper:
PASSION CAPITAL 1. Create 2. Culture 3. Courage 4. Brand 5. Resources 6. Strategy 7. Persistence
PASSION CAPITAL • Complacency is a threat to even the strongest brand. • Everybody here believes in Icelandic culture otherwise you wouldn’t be here.
PASSION CAPITAL • The LH his passionate about Icelandic culture. • We welcome new ideas, new readers, new subscribers and new volunteers. • We intend to keep the LH story relevant as it continues to unfold.
WHO… ME? • Hug the hub and keep the LögbergHeimskringla wheel rolling.
WHO… ME? • Support your cultural newspaper. • Help keep the newspaper alive and relevant: 1. Subscribe now. 2. Read it. 3. Write for it.
WHO… ME? 4. Advertise in it. 5. Donate to it. 6. Volunteer at it. 7. Love it!
WHO… ME? • Thanks. Enjoy the rest of the convention. • Questions?