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Overview of member status, current offerings, and future needs. Detailed analysis of recruitment, training, communication, and technology aspects. Includes data on courses, communication channels, travel preferences, and growth projections.
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Speaking out BT Member Survey Ken McLeod – Corporate Director, Advantage
Overview Current status of membership Awareness of Advantage offering Future requirements of members
Analysis December • 71% member response rate February • 3 BT Forums April • Report to conference
Importance rating - topics • Recruitment • Training • Communication • Products • Global Reach • Disaster Recovery • Insurance & Bonding • Technology
Recruitment • Barrier to recruitment - cost of utilising a recruitment company.
Recruitment • Barrier to recruitment - lack of available staff
Training Advantage offered 23 separate training modules in 2011 270 staff trained in-house in 2011 All Fares and Ticketing courses sold out with 100% rating Fares courses rated 100% as important or very important Soft skill courses rated as 77% important or very important
Communication • 89% of members read Key2Advantage monthly publication • Business Travel Preferred Supplier emails rated 95% • Business Travel + Focus Newsbites rated 94% • Focus Partnership Magnificent 15 rated 94% • Fares Specials communications rated 86%
Communication – Advantage events Focus Champions Conference 95% BT Forums 90% Ad hoc seminars 86% Advantage Conference 85% Hotel Hero Events 83% Supplier networking events 82% Advantage BT only Dinners 75% Advantage Member Dinners 62%
Air Air sales :- £889 million Expected annual growth :- 7.3% 1st Quarter actual growth : - 8.0%
Advantage Corporate Hotels GDS rate codes used by members
Advantage Corporate Hotels • Hotel payments are settled by • On Departure 40% • Billback 33% • Prepaid 22% • 75% of members charge for billback • 58% of members promote leisure travel to their corporate clients • Half of the remainder would consider offering leisure to their clients
Traveller Preferences • Free Wi Fi 85% • 24 hour security 55% • Early/late check in/out 45% • Onsite restaurant 35% • Business centre 22% • Airport transfers 20% • Fitness centre 5% • Courtesy of Business Travel Show
M.I.C.E. Only 7% of the members’ total business is attributed to the M.I.C.E. sector This predominantly involved Meetings & Conferences rather than Incentives and Events
Global reach • 33% of members require overseas TMC partners • Requirement • Fares & Ticketing 92% • Ground Arrangements 81% • Account Sharing 57% • RFPs 52%
Disaster recovery 28% of members do not have a disaster recovery plan in place Of those that do not currently have a plan in place 44% require assistance in this area
Insurance and Bonding • 73% of members have a bond requirement • ABTA 31% • ATOL 21% • ATOC 15% • IATA 14%
Other services • Consultancy Services • HR • Legal • Tax • Accountancy • Finance • Mobile Technology • Marketing • Brokering • Business Diagnostic
Systems - GDS • Most important requirements when changing GDS • Quality of the Product – 78% • Financial Benefits – 67% • Pricing – 63% • Contract Renewal Date – 31% • Enthusiasm for change – 25%
Systems • Back Office System • 15% of members are considering changing their back office • 28% of members are considering upgrading their back office • Quality Control Product • Only 41% use this product • Self Booking Tool • 69% of members use an SBT • 6% of bookings are made using an SBT
Service Level Agreements All Some None
Social media in corporate travel Percentage of members utilising social media to communicate with their corporate customers 23% Percentage of members utilising social media to interact with the corporate traveller 27%
Technology for the future MOBILE ! “everyone wants mobile technology, but nobody knows what they want to do with it”
Mobile 10th March 2012
Mobile 25 billionth Apple app was downloaded
Survey Summary