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Tag Lines

Tag Lines.

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Tag Lines

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  1. Tag Lines A tag line is a very useful tool that can be used to market a film to the film’s demographic. A good tagline should set you up for the film, maybe tell you a little bit about the film and communicate the mood and tone of the film to the audience. A good tagline should also roll off the tongue, be catchy, snappy and to the point. A long winded tagline or just unimaginative tagline can ruin a perfectly good film poster as I discovered in my poster analysis. It also makes sense to have a tagline as short as possible because it will be easier for your audience to remember. NOTE Some films have more than one tagline. So the one I’m talking about might not match the one on the poster. Also I will evaluate taglines from a wide variety of genres and decades to get a taste of what makes a good tagline in general.

  2. Good Taglines • Mystery Date – “You won’t know unless you go” this is a good tagline because it makes you want to know and want to go. I have no idea what this film is about but I know I want to see it because the tagline is short, snappy, catchy and rhymes. • Drop Dead Fred – “Dishes. Relationships. Wind... This guy breaks everything.” having see the film, but not in a while, this one made me laugh because it reminded me of the film. It’s a good tagline because it sets the mood of the film. A light hearted jokey tagline for a light hearted jokey film.

  3. Alien 3 – “ The bitch is back.” this tagline is brilliant because the Alien franchise had, and still has, a massive fan base and at the end of the second film Ripley calls the queen alien a bitch in one of the most epic scenes of all time. This tagline is perfect for getting fans of the series excited about seeing this film and talking about it to friends as well. • American Beauty – “...Look closer” I love this film and I love this tagline. If you’ve seen the film then you know how true this tagline is to the film. The whole film is about looking closer. None of the characters are what they seem to each other and they would all see that if they looked closer. It also tells the audience to look closer, which is something you have to do when you watch this film. Short, memorable and setd the mood of the film beautifully.

  4. Johnny English – “He knows no fear. He knows no danger. He knows nothing.” This is a good tagline because it’s humorous and the tagline is for a comedy film. The tagline plays on a clichéd tagline you would expect to hear from an action film about a spy or a super hero. • The Blair Witch Project – “Everything you’ve heard is true.” This tagline is great and a great example of taglines’ development with technology and as being part of the promotional package. The Blair Witch Project was the first film to use a viral marketing campaign and it paid off. Millions of people went to see TBWP because they weren't sure if it was a true story or not and the makers of the film used that to their advantage when they made the tagline.

  5. Bad Taglines • The Day of the Dolphin – “Unwittingly he trained a dolphin to kill the president of the united states.” Where to begin with this tagline. Firstly its way too long. Why did they need ‘of the united states’ on the end? Secondly it doesn’t make sense, how can a man accidently train a dolphin to kill someone. Thirdly its funny and the film isn’t so it doesn’t set the mood of the film. Lastly its not even remotely catchy. • Clash of the Titans – “Titans will clash” this tagline is bad not because it’s too long but because its unimaginative and although it does tell you what's going to happen in the film it doesn't need to be said because its basically the title of the film.

  6. SpaceCamp – “They came to SpaceCamp with the dream of becoming astronauts. Suddenly... Without warning... Before they were ready ... They were launched in to space.” This tagline is bad because its too long as well. It doesn’t set up the film it just tells you what happens in a very long winded way. The film is a light hearted comedy adventure so I reckon some thing like “ Let the lunar-c begin” is much better, even if I do say so myself. Above the Law - “He was a covert agent trained in Vietnam. He has a master 6th degree black belt in Aikido... and family in the Mafia. He's a cop with an attitude.” It appears that what most bad taglines have in common is being too long and state things that you don't really need to know like “He has a master 6th degree black belt in Aikido” why did I need to know that? I reckon something like “How do you stop a man who’s ABOVE THE LAW?” is far better because it’s short, catchy and by asking the audience a question you make them, not just think, but think about your film.

  7. Potential Taglines For 48HRS What do you do? when time runs out? I think this one is useable because it isn't too long and by asking a question the audience will think about our film. What would you do if you needed 45grand in 48HRS? This tagline adopts the same technique as the previous by asking the audience a question. 1 man. 45 grand. 48HRS. This is a usable tagline as well because its short, snappy and catchy. However I feel it doesn’t set the mood of the film correctly and sounds a bit like an action film tagline. Time waits for no man. This could be used because it’s already an established saying so it’s easy to remember. It also applies to our film. Who says crime doesn’t pay? This one could work too because it plays around with an established easy to remember saying. However the fact that it’s playing with the term makes me think of a comedy film so I don’t really think it sets the mood of the film accurately.

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