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The 1990s End of Martial Law 解嚴 Growth of middle class 中產階級興起 “Trustworthy” charities 可靠的公益組織

責信 Accountability - the Taiwan Perspective 陳文良 Wen-Liang Chen 秘書長 Secretary General 聯合勸募協會 United Way of Taiwan. The 1990s End of Martial Law 解嚴 Growth of middle class 中產階級興起 “Trustworthy” charities 可靠的公益組織. 政府部門 Public Sector. GONGO transformation 夥伴關係 Partnership 委託辦理

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The 1990s End of Martial Law 解嚴 Growth of middle class 中產階級興起 “Trustworthy” charities 可靠的公益組織

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  1. 責信 Accountability - the Taiwan Perspective陳文良Wen-Liang Chen秘書長 Secretary General聯合勸募協會 United Way of Taiwan

  2. The 1990sEnd of Martial Law 解嚴Growth of middle class中產階級興起“Trustworthy” charities可靠的公益組織

  3. 政府部門 Public Sector GONGO transformation 夥伴關係 Partnership 委託辦理 Government purchase of services 稅 TAX Business Sector 商業部門 Third Sector 第三部門 3 3

  4. 政府部門 Public Sector 免稅資格 Tax-exemption status 募款自由 Freedom of registered NPO For resource mobilization 公益勸募條例 Charitable Solicitation Act Business Sector 商業部門 Third Sector 第三部門 4 4

  5. 政府部門 Public Sector 抵稅 TAX return Cause-related Marketing 公益行銷 企業社會責任 CSR Charitable Giving 公益捐贈 Business Sector 商業部門 Third Sector 第三部門 5 5

  6. 台灣的民間組織主要成長於解嚴後Rapid growth of NGOs in post-martial law era NGO establishment in Hong Kong and Taiwan 台港第三部門現況比較研究 (官有垣，2006) UWTW 2010 聯合勸募協會副秘書長 陳文良 7 6

  7. 挑戰與發展 Challenges 組織運作能力 台港第三部門現況比較研究 (官有垣，2006) UWTW 2010 聯合勸募協會副秘書長 陳文良 9 7

  8. 重要里程碑 Milestones

  9. Where the money goes? National Alliance for earthquake relief and reconstructions Mass media The booming of Internet September 21 Earthquake (1999)

  10. 捐款流向? 全國民間災後重建聯盟 媒體的角色 網際網路的興起 九二一地震

  11. Incidents —921 earthquake & aftermath First government regulations on NPO transparency and accountability Problems —governments’ mindset - roll with no steer The debates - Approval V.S. Registration - Results V.S. Processes - Giving v.s. solicitation The Charitable Solicitation Act

  12. 事件 — 921地震與影響 第一部非營利組織透明與責信規範的法律 問題 — 政府以管理的角度對待公益組織 – 划槳而不掌舵。 重要討論 - 核准或核備制? - 管結果還是過程? - 管募還是管捐? 公益勸募條例

  13. Crowdfund線上集資從事各種活動weReport(You support, we report)Richi(點數捐贈 Give your bonus points)

  14. 言論自由與公益勸募Freedom of Speech&Charitable Solicitation

  15. 聯合勸募與責信United Way of Taiwan and accountability 5月 3, 2013 16

  16. 公平分配、專業監督Allocation through professional review30% 組織運作能力 Organization Operational Capacity70% 方案執行力 Program implementation Capability

  17. 開始評估 “成效” - Measuring outcomes 雙向責信：向捐款人交代效益，對使用者結果負責 Accountable to both donors and service users. 18 5月 3, 2013

  18. Social Entrepreneur Social = Social Value • 為了社會的目標創造價值 • (包括減少損失) 19

  19. 社會創新 Social Innovation 「主要是對整體社會，而非個人創造價值， 針對社會問題提出的一種創新而 有效益、有效率、永續性、 且具公平正義的解決方案」 （Phills Jr, Deiglmeier & Miller, 2008） • Stanford University, Center for Social Innovation (CSI) 20

  20. 社會創新 Social Innovation 「A novel solution to a social problem that is more effective, efficient, sustainable, or just than existing solutions and for which the value created accrues primarily to society as a whole rather than private individuals.」 （Phills Jr, Deiglmeier & Miller, 2008） • Stanford University, Center for Social Innovation (CSI) 21

  21. 未來挑戰 Challenges

  22. 全球化、網路穿透力與資訊普及化、穿透力Globalization, internet penetration,information accessibility社交媒體的即時責信 Real-time accountability via social media 23

  23. 募款「末日」推銷效應來提升捐款

  24. 只有3趴的人在乎捐錢改變了甚麼? Only 3% of donors cares about the impact • 更了解捐款產生的效應 • Deeper understanding of impact made. • 尋找投資者, 不是跪求捐款人 • Look for investors, not begging for donors • 從捐方的角度認識吸引人”購買“的理由 • Understand impact from buyers’ perspective • 明確的價值主張 • Clear definition of value proposition.

  25. 往內看與往外看 inward-facing v.s. outward facing 5月 3, 2013 26

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