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CHAMPIONING RESEARCH EXCELLENCE AND COMMECIALISATION OF RESEARCH PRODUCT

CHAMPIONING RESEARCH EXCELLENCE AND COMMECIALISATION OF RESEARCH PRODUCT. Prof. Ir. Dr. Mohd Jailani Mohd Nor Timbalan Naib Canselor (Penyelidikan dan Inovasi) Universiti Teknikal Malaysia Melaka (UTeM) E-mel : jai@utem.edu.my. Jailani M. Nor (2013). CONTENT. INTRODUCTION

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CHAMPIONING RESEARCH EXCELLENCE AND COMMECIALISATION OF RESEARCH PRODUCT

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  1. CHAMPIONING RESEARCH EXCELLENCE AND COMMECIALISATION OF RESEARCH PRODUCT Prof. Ir. Dr. Mohd Jailani Mohd Nor Timbalan Naib Canselor (Penyelidikan dan Inovasi) Universiti Teknikal Malaysia Melaka (UTeM) E-mel: jai@utem.edu.my Jailani M. Nor (2013)

  2. CONTENT • INTRODUCTION • PERSONAL DEVELOPMENT • INSTITUTION’s STRATEGIC DIRECTION • NATIONAL PRIORITIES • CREATIVITY AND INNOVATION • CASE STUDY

  3. “The first step in this journey is having the right ATTITUDE.” Yu Dan Jailani M. Nor (2013)

  4. THE ELEMENT OF CHANGE (HIJRAH) Fundamentals of Change: Attitude, Belief & Commitment (ABC) Determination, Focus & Grand Agenda Clarity in Purpose, Clarity in Delivery, & Clarity in Outcomes Jailani M. Nor (2013)

  5. MINDA & JIWA POSITIF Jailani M. Nor (2013)

  6. Jailani M. Nor (2013)

  7. “A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go but ought to be.” Rosalynn Carter. “Selagi belum diuji belum dapat dikata sampai........ Selagi belum tetap belum dapat dikata tercapai...” Jai “We are what we repeatedly do. Excellence, therefore is not an act but a habit.” Aristotle Jailani M. Nor (2013)

  8. STRATEGISE ENERGISE SYNERGISE INSIDE OUTSIDE PERCEPTION EXPECTATION (From Stakeholders) PERFORMANCE (Performance-based Incentives.) Jailani M. Nor (2013)

  9. "Management is the art of doing things right, leadership is the art of getting the right things done.“ Bert Sutherland Director, Sun Labs (1993-1998)

  10. ORGANISATION GROWTH Growth == Change (in the right direction) • Outcome-based planning • Action-based execution • Evidence-based reporting Jailani M. Nor (2013)

  11. ORGANISATION DEVELOPMENT Jamil Salmi (The Tertiary Education Coordinator of the World Bank), The Challenge of Establishing World-Class Universities .

  12. The PI in my world has two principal tasks; (a) leading the project activity, and (b) developing all the explanation needed to see the project concepts and ideas migrate into many minds beyond those of the project staff. I have often told my lab members that “explanation is our most important product.” Bert Sutherland Director, Sun Labs (1993-1998)

  13. “Institutions that create technology or make policy without a clear understanding and appreciation of the real needs of their clients (users) and constituents risk making serious and expensive blunders.” Chancellor Donald N. Langenberg, 1991. (The University of Maryland System). Research Management Review

  14. “An increasingly pressing priority of many governments is to make sure that their top universities are actually operating at the cutting edge of intellectual and scientific development.” Jamil Salmi (The Tertiary Education Coordinator of the World Bank), The Challenge of Establishing World-Class Universities .

  15. Factors for Successful Organisation • Thinking organisation • Listening leader • Willing staff members Jailani M. Nor (2013)

  16. Clarity in purpose Clarity in delivery Clarity in Outcomes Clarity  Clear, well define, specific, detail & easy to understand (SMART) Clarity on the WHAT? WHY? HOW? questions Jailani M. Nor (2013)

  17. Research Mgmt Self-Assessment • Strategy, Planning & Governance:i. Leadership, ii. Governance & Accountability, iii. Road mapping, iv. Research strategy, v. Operational planning, vi. Values and ethics and vii. Funding approaches. • Program / Project Mgmt:i. Project assessment & selection, ii. Portfolio mgmt., iii. Project mgmt., iv. Program evaluation, v. Peer review, vi. Resource mgmt. and vii. Risk mgmt. • Partnership & Stakeholders Relations:i. Partnership selection, ii. Collaborative arrangement, iii. Managing stakeholder relations, iv. International relations & outreach, v. Community building and vi. Quality / service standards. Jailani M. Nor (2013)

  18. Research Mgmt Self-Assessment contd. • Enabling Work Environment:i. Innovative research culture, ii. Internal communications & coordinations, iii. Mgmt tools & practices, iv. Specialist support, v. Facilities & equipment and vii. Occupational health and safety. • High Quality People:i. Attracting & retaining top quality researcher, ii. Selecting, training and developing, iii. Attracting, training & retaining technical staff, and iv. Sustaining workforce. • Knowledge Mgmt and Intelligence:i. Knowledge creation / innovations, ii. Research Data Management, iii. Knowledge sharing, iv. External Intelligence, v. Knowledge dissemination, vi. Mgmt of corporate knowledge. • Technology Transfer and Commercialisation:i. Mgmt of intellectual properties, ii. Market assessment, iii. Commercialisation business plan, iv. Technology / knowledge transfer and v. Commercialisation support. Jailani M. Nor (2013)

  19. Pengurusan Penyelidikan Yang Baik 1 • Pengurusan penyelidikan masa kini memerlukan ‘mindset’ yang berbeza, kerana keberhasilan yang diharapkan oleh negara pada masa kini juga adalah berbeza. • Penyelidik kini perlu mahir bukan sahaja dalam bidang kepakarannya tetapi juga dalam perkara lain seperti pengurusan, komunikasi, kepimpinan, dan hubungan dengan pihak lain.

  20. Pengurusan Penyelidikan Yang Baik 2 • Pengurusan projek penyelidikan masa kini perlu dilaksanakan secara profesional dengan menitikberatkan ketelusan, keluhuran, etika dan akauntabiliti. • Urus tadbir penyelidikan disemua peringkat bermula dari individu, kumpulan, pusat, universiti sehingga ke peringkat agensi dan negara perlu diperkemaskan.

  21. Characteristics of good governance www.unescap.org/pdd/prs/ProjectActivities/Ongoing/gg/governance.asp

  22. PLAN TINDAKAN STRATEGIK(Kitaran yang dinamik) Jailani M. Nor (2013)

  23. “Great By Choice” by Jim Collins “They didn’t fail for lack of good luck, they failed for lack of superb execution.” pg 167 “Resilience, not luck is the signature of greatness.” pg 169

  24. THE WAY FORWARD FOR MALAYSIA Paradigm shift (Mindset). Holistic effort by all stakeholders: Faculty Deans, Researchers, CRIM, Graduate School and Top Management. Quality culture: Transparency, Accountability, and Honesty. Team spirit - working for the same course. Measureable outcomes and follow-thru’. Governance: Strategic Planning (Grand Agenda). Jailani M. Nor (2013)

  25. Jailani M. Nor (2013)

  26. “Creativity is thinking of new things….. Innovation is doing of new things……….. Value innovation is delivering of new things…..…..” Jailani M. Nor (2013)

  27. PRINCIPLES OF INNOVATION by General Electric • Co-Creating values with customers • Users Involvement in Innovation processes • Accessing and Combining Globally-Dispersed Knowledge (Info vs Knowledge) • Forming Collaborative Networks and partnerships • Technology’s Role as an Enable of Innovation • Country, Environmental, Welfare, etc drive Innovation Jailani M. Nor (2013)

  28. A contact sport Jim Mitchell, a former Director of Sun Labs, has often said that technology transfer is a contact sport. The process is arduous, often bumpy with setbacks, requires continuous pushing, and can be mentally exhausting. Unexpected subtleties Transferring a lab group or activity successfully into the company requires among other things considerable diplomacy. Jailani M. Nor (2013)

  29. William R. (Bert) Sutherland. Management of Industrial Research Exploring the Unknown Technical Future. Let's presume your project will be a technical success: Who in the company might then change their behavior to capitalize on your wonderful result? Who will really care about what you have achieved? What difference might your technical success make? To whom?

  30. TECHNICAL INNOVATION • INVENTION == Knowledge (discoveries) + Technical Renovation. • All research at universities should serve national economic and social development. • University should become incubator of technical renovation and high-tech industries. • Universities should attract SMEs to do research with high-level talents, resources and facilities. Jailani M. Nor (2013)

  31. Four Elements in a Responsible Research Endeavour: Consentious Commitment - Obligation to protect human subjects, animals and the environment. Comprehensive perspective - Commitment to and properly assess all available information pertinent to meeting one’s moral obligations. Autonomy - Moral conduct and principles of action are one’s own commitment to moral values. Accountability - Willingness to submit one’s actions to moral scrutiny and be open and responsive to the assessments of others. Jailani M. Nor (2013)

  32. TECHNICAL INNOVATION • INVENTION == Knowledge (discoveries) + Technical Renovation. • All research at universities should serve national economic and social development. • University should become incubator of technical renovation and high-tech industries. • Universities should attract SMEs to do research with high-level talents, resources and facilities. Jailani M. Nor (2013)

  33. NEW STYLE OF INNOVATIONFOR KNOWLEDGE ECONOMY • Infusion of design, insight, business and organisations with technology, science and creativity. • Transition from learning what other people once discovered to making your own discoveries (Emerging science). • University should be the main force of national fundamental research and hightech industrialisation. Jailani M. Nor (2013)

  34. Four Elements in a Responsible Research Endeavour: Consentious Commitment - Obligation to protect human subjects, animals and the environment. Comprehensive perspective - Commitment to and properly assess all available information pertinent to meeting one’s moral obligations. Autonomy - Moral conduct and principles of action are one’s own commitment to moral values. Accountability - Willingness to submit one’s actions to moral scrutiny and be open and responsive to the assessments of others. Jailani M. Nor (2013)

  35. THE GAPS IN COMMERCIALISATION EFFORT RESEARCH OUTPUTS (FUND, APPL) COMMERCIAL MARKETS DEVELOPMENT GAP EXPECTATION GAP STRUCTURE GAP COMMERCIAL GAP VALLEY OF DEATH CUSTOMER SATISFACTION POC or LAB PROTOTYPE PAPERS IDEAS MASS PRODUCT ENG. PROTOTYPE COMMERCIAL PROTOTYPE/ UPSCALING Jailani M. Nor (2013)

  36. Jailani M. Nor (2013)

  37. ACADEMICIANS VS. BUSINESSMEN Generate Income/Money Keep knowledge Publish last End with income/money Selfish Practical Highly pragmatic Doubting Reserved/Double meaning Never tells the whole truth Don’t care – bottomline Very sensitive to expenses 13. Marketing is the most important • Generate Knowledge • Distribute Knowledge • Publish first • End with papers • Selfless • Idealistic • Highly principled • Trusting • Frank • Never lies • Analytical/Methodological • Insensitive to expenses • Marketing is the least important Adopted From Presentation : MOHAMAD KHAZANI ABDULLAH, PhD CEO, SIGNIFICANT TECHNOLOGIES SDN. BHD.

  38. KAJIAN KES(Pengalaman Penulis) Jailani M. Nor (2013)

  39. Title of Project :Automotive Simulator For Driving Behaviour and Competency Evaluation (ASIS) Source of Technology :Universiti Kebangsaan Malaysia Date of Approval : 14th June 2008 Block TG-B-08, UKM-MTDC Technology Centre, Universiti Kebangsaan Malaysia, Bangi 43650, Selangor Darul Ehsan Phone: (603) 8925 8415/8921 6016 Fax: (603) 8921 6016 Jailani M. Nor (2013)

  40. Jailani M. Nor (2013)

  41. Jailani M. Nor (2013)

  42. Proposed Activity(Schedule & Milestone) Jailani M. Nor (2013)

  43. Proposed Activity Schedule & Milestones Jailani M. Nor (2013)

  44. Project Costing Jailani M. Nor (2013)

  45. Project Costing-continued Jailani M. Nor (2013)

  46. Project Costing-continued Jailani M. Nor (2013)

  47. Project Costing-continued Jailani M. Nor (2013)

  48. Project Costing-continued Jailani M. Nor (2013)

  49. “It is people that make it works and not entirely the organisation”. Hence, participation of individual matters as much if not more on academia and industry collaboration. Chris Saville and Norsaadah Ismail (2009)

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