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Building an Art Community through Community-Centered Design

Building an Art Community through Community-Centered Design. Liesbeth Weeghmans Centre for Usability Research / IBBT University of Leuven - Belgium. Agenda. VACF project Community-Centered Design Process Techniques Exploring cultural behaviour Exploring the online cultural offer

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Building an Art Community through Community-Centered Design

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  1. Building an Art Community through Community-Centered Design Liesbeth WeeghmansCentre for Usability Research / IBBTUniversity of Leuven - Belgium

  2. Agenda • VACF project • Community-Centered Design Process • Techniques • Exploring cultural behaviour • Exploring the online cultural offer • Implementing the social features • Testing the social features • Discussion & future work

  3. Virtual Arts Centre of the Future (VACF) • VACF project • IBBT: Interdisciplinary institute for BroadBand Technology • Prototype of a Virtual Arts Centre of the Future • Bring cultural content to the users in an innovative way • Broaden, deepen & renew participation in culture • Cultural institution ‘Vooruit’ acts as pilot • Useful and extendable to the entire Flemish cultural sector

  4. Community-Centered Design Process • Involve the community members and potential community members in the design process • 4 user groups • 15 users

  5. Exploring cultural behaviour (1) • One specific part of the cultural probing technique • Postcards • Related to 4 most important art forms of Vooruit • Questions about • Current cultural life & expectations • Expectations of the future • Sensitizing Concerts & Music Digital art Theatre & Dance Literature

  6. Exploring cultural behaviour (2) • Most striking result • Negative attitude towards • Online cultural consumption • Online communication in an art community “Instead of sitting behind your pc, you have to experience cultural performances in real life and afterwards discuss these with your friends in a pub” • But they participate less in cultural life then they would like • Busy family life • Lack of time • Difficulties in deciding where to go to • Not enough inspiration to discover new cultural interests

  7. Exploring the online cultural offer (1) • Observation of users when visiting cultural and non-cultural websites • Research questions • How do they want to participate in an online community? • Expectations about interactive components? • Impressions when confronted with new ways of consuming different art forms?

  8. Exploring the online cultural offer (2) • Cultural and non-cultural websites • De Singel • Vooruit • Fabchannel

  9. Exploring the online cultural offer (3) • Metropolitan Museum of Art • Tate online • Victoria & Albert • Last.fm • Amazon

  10. Exploring the online cultural offer (4) • User feedback • Fabchannel • Get a preview • Show favorite moments of a concert to their friends and talk about it • Evoke memories and become more motivated • Motivate others to participate in cultural life more • Last.fm • Take a look at other cultural participants’ profiles • Discover new cultural interests • MyMetGallery • Save interesting information on a personal page • Save ratings / reviews

  11. Exploring the online cultural offer (5) • What should a VACF community certainly contain? (n=15)

  12. Implementing the social features • VACF community  more than communication ! • Explore the cultural offer • Take a look at streamed concerts or preview • Create their own content • Reviews, ratings • Music preferences (Last.fm) • Pictures of art performances (Flickr) • ‘My profile’ • Especially interested in other profiles • ‘Friends’ • ‘Cultural neighbours’ • Hint system • Tell a friend… Broaden, deepen & renew participation in culture

  13. Testing the social features • Understand the users these new social software concepts? • Never heard of social software / web 2.0 • Tag  translated (“trefwoord”) • Related tags  discover related art forms • Popular tags  discover new art forms • Distinction friend / neighbour • Willingness to use these functionalities? • VACF community could be a guide through the abundance of cultural performances

  14. Discussion & future work • Rather negative attitude towards VACF idea • Revised their opinion after confrontation with new possibilities of community software • VACF community can help them broaden their cultural experiences • Focus: exploring the cultural offer & cultural information • Help them to explore through ‘profiles’ • Get to know / trust each other • Stronger connections in VACF community? • Interplay between offline Vooruit community & online VACF community • They can meet each other in the Vooruit  motivation? • Basic research questions

  15. Questions? Liesbeth.Weeghmans@soc.kuleuven.be http://www.kuleuven.be/cuo https://projects.ibbt.be/vacf/

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