merchandising

1. merchandisingas a tool of sales promotion merchandising

2. what is merchandising • Merchandising - range of activities in a point of sale that increases the final sales. • Merchandiser -responsible for the merchandise, the accompanying installation of equipment , places POS-materials.

3. goals of merchandising • buy exactly your products • formation of loyalty • promotion of products in retail • increase in sales • creation of competitive advantage • increasing the time of stay in the store and the number of purchases

4. merchandising tools • The Merchandise Mix : what, when, how much, pricing To have the right merchandise mix you need to know specially your customers . • Shelving : is about displaying your products on the shelf in a way that will attract customers. • The Store Setting : it is going to drive your customers through the store • In Store Animation: different actions that the store makes to have a more appealing purchasing experience for the customers.

5. advantages over other sales promotion tools • customers get used to discounts • gifts are perceived as mandatory applications • people get used to the irritants used in advertising, and no longer respond to them • merchandising, on the contrary, involves the use of well-established habits, traditions

6. improvements that brings merchandising • increase in retail sales • reducing costs • regulation of consumer streams • reallocation of resources in favor of additional services • creation of the visitors feel that they are active rather than passive participants • the ability to identify profitable brands

7. finally