Fashion Merchandising 2.06 Recognize current fashion trends
Details • Specific elements (collar, sleeves, shoulder treatments) within a silhouette that provide form or shape.
Faux • Fake; imitation
Hue • Technical name for color; name given to a color, such as red or yellow, that distinguishes one color from another
Line • A group of styles and designs that are produced and sold as a set of new selections for a given season.
Silhouette • The overall form or outline of an outfit or clothing style.
Texture • The way a surface looks and feels, including garments and accessories. *Snake Skin *Crocodile Skin
Trimmings • Decorative materials such as buttons, laces, and braids that are added to enhance the design.
Argyle • A knitting pattern of varicolored, diamond-shaped areas on a solid background.
Corduroy • A durable cut-pile fabric with vertical ribs usually made of cotton.
Flannel • A soft woven cloth of wool, or a blend of wool and cotton or synthetics used in undergarments and sleepwear.
Herringbone • A pattern consisting of rows of short, slanted parallel lines with the direction of the slant alternating row by row; used in masonry, parquetry, embroidery, and weaving.
Faux • Argyle • Technical term for color • hue • slant alternating row by row • herringbone
Houndstooth • A woven fabric design of continuous broken checks or four-pointed stars so named because it resembles the jagged teeth of a hound; also called four-and-four check.
Jersey Knit • A smooth, light-weight knit used for dresses, skirts, sportswear, and underwear.
Lame’ • A brocaded fabric woven with metallic threads, often silver or gold.
Mohair • Fabric made with yarn from the long silky hair of the Angora goat. * Both the hat and dress are made entirely out of mohair
Plaid • Cloth with a pattern consisting of stripes of various widths and colors crossed at right angles against a solid background.
Tweed • A sturdy fabric made from wool or wool blends in a plain or twill weave with a nubby surface; used for jackets, suits, skirts, coats, and upholstery.
Which term? • The shirt was made with a light weight knit fabric • Jersey knit • lame • Pajama are made from • Flannel • A sturdy fabric made from wool or wool blends in a plain or twill weave with a nubby surface • tweed
Additional vocabulary words • Garment: An article of wearing apparel such as a dress, suit, coat, evening gown, or sweater. • Style: A design, shape, or type of apparel item distinguished by the particular characteristics that make it unique; basic characteristics or distinguishing features of a garment. • Market Week: The scheduled period of time during which producers officially introduce their new lines of merchandise and retail buyers shop the various lines.
Sources of Information Used for Research • Trade Publications • Magazines, newspapers, books, and websites about what is current in a specific industry. • Examples: Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)
Sources of Information Used for Research • Consumer Publications • Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news. Consumer publications are broken down into several categories: males, females, and teenage readers. • Examples: Males: GQ, Details, CODE; Females: Vogue, Harper’s Bazaar, Elle, Essence, Glamour, In Style, O; Teenagers: Teen, Seventeen, YM, Teen Vogue • Websites
Which definition? • Adding lace to a shirt is… • Trimmings • Trade publication • Four and four checks • Houndstooth
Researching current fashion trends • Importance of researching trends • Top designers show their collections twice each year. • Editors and buyers analyze the collections for new ideas that might influence fashion direction. • Understanding and recognizing current trends is critical in planning for the future.
Researching current fashion trends(cont.) • Areas of consideration for researching trends across all segments of the fashion industry • Newest styles and silhouettes • Colors for the upcoming season • Newest developments in the fiber and fabric market • Current labor prices • Location of manufacturer facilities
Which term? • Cut-pile fabric with vertical ribs • Corduroy • Collar, sleeves, shoulder treatments within a silhouette • Details • Fabric made with yarn from the long silky hair of the Angora goat • Mohair • Ebony, YSL, Teen Vogue • Consumer publications