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Fashion Merchandising

Fashion Merchandising. Chapter 1 Notes. Reasons for Wearing Clothing. Psychological Needs - Identification Uniforms – articles of clothing that are alike and specific to everyone within a certain group Ceremonial garments – caps and gowns, wedding dresses, tuxedos

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Fashion Merchandising

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  1. Fashion Merchandising Chapter 1 Notes

  2. Reasons for Wearing Clothing Psychological Needs - Identification Uniforms – articles of clothing that are alike and specific to everyone within a certain group Ceremonial garments – caps and gowns, wedding dresses, tuxedos Dress codes – written or unwritten rules of appropriate attire

  3. Reasons for Wearing Clothing Social Needs Modesty – covering of the body according to the code of decency of a particular society Status – a person’s position or rank in comparison to others Examples…

  4. Why People Select Certain Clothes Values – ideas, beliefs, and material items that are important to an individual Attitudes – A person’s feelings and reactions to people, things, and ideas Conformity – obeying or agreeing with some given standard or authority Individuality – a form of self-expression that makes each person unique

  5. Why People Select Certain Clothes Personality – the total characteristics, behavioral and emotional tendencies, that distinguish an individual Needs – something a person must have in order to survive Wants – A person’s desire for something that gives them satisfaction

  6. Why We Wear Clothes

  7. Fashion Terminology On Your Own Garment Garment parts Accessories Style Fashion High fashion Mass fashion Design Avant-garde Fad Classic Ford Fashion look Taste

  8. Take the Quiz…

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