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The first international channel dedicated to true c rime, investigation and mystery

The first international channel dedicated to true c rime, investigation and mystery. Real Crime. Real People. Real Drama. 1,567 Hours: Unmatched depth and innovation in crime programming. Real-Life Crime. The First 48 The Interrogators Jacked L.A. Detectives Manhunters Crime Stories

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The first international channel dedicated to true c rime, investigation and mystery

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  1. The first international channel dedicated to true crime, investigation and mystery Real Crime. Real People. Real Drama.

  2. 1,567 Hours:Unmatched depth and innovation in crime programming Real-Life Crime • The First 48 • The Interrogators • Jacked • L.A. Detectives • Manhunters • Crime Stories • Steven Segal Lawman • Parking Wars • Rookies • SWAT (HD) • Watching the Detectives • Why I Ran • The Squad • The Squad: Prison Police Justice Programming • City Confidential • Crime & Punishment • Investigative Reports • Parole Board Crime Profiles • Crime Biographies • Fugitive Chronicles • Gangland • Mobsters • True Crime Authors Forensic Programming • Crime 360 • Bloodworks • Cold Case Files (HD) • Killer Forensics

  3. Leader in non-fiction crime in the US Adults 25-54 000’s 2009 2009 2008 Source: NMR, Multitrak. Period: 2006-Jan- Dec 2009: Premiere Episodes only.

  4. CI is #1 Factual Channel in Australia… Crime & Investigation 1.5 1 Source: Australia 2009, OzTAM National STV data, A/18+, primetime data, 18-24 hrs;

  5. …and #4 Against All Channels! Crime & Investigation 1.5 4 Source: Australia 2009, OzTAM National STV data, A/18+, primetime data, 18-24 hrs;

  6. 0:57 0:50 0:43 0:36 0:28 0:21 0:14 0:07 0:00 Documentary BBC National Animal Discovery Discovery HISTORY Discovery Channel Channels Knowledge Geographic Planet Turbo MAX^ Home & Average Health CI is “Stickiest” Factual in Australia… Average Time Spent Viewing in One Day ATS (hh:mm) per day . Source: OzTAM. National STV. 2009. All Day. Total People. Data Available from 29th Nov, 2009

  7. CI is Strong in the UK, the World’s Most Fragmented TV Landscape… Source: Total year 2009 data. UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs.

  8. …and the Most Engaging with Viewers! 80 70 60 50 ATS (hh:mm) per day 40 30 20 10 0 Discovery ID Yesterday HISTORY Discovery Documentary Channels Avg. Nat Geo A. Planet Source: BARB, based on 2009, Pay TV adults, All day

  9. CI is a Powerful Brand Key Brand attributes perceived by Consumers

  10. Pay TV Subscribers Want CI 6% 15% 15% 94% 85% 85% 9% 6% 8% 94% 92% 91% Interest in Including CI in Current Subscription 1 Yes (would like in current subscription) No (would not like in current subscription) Latin America (n=605) Asia (n=972) United States (n=286) Base: Non viewers of the channel Perceived Value if Included 2 Yes (believe service providers is providing significant value) No (do not believe service provider is providing a significant value) Latin America (n=566) Asia (n=829) United States (n=244) Base: Interested in having in current subscription Source: OTX AETN Proprietary CI study conducted in October 2009. 605 surveys in Latin America: Mexico, Argentina, Colombia, Venezuela and Chile. 1200 surveys in Asia include Singapore, Malaysia and South Korea. 400 surveys in US were made for benchmarking purposes.

  11. Unique and Compelling First-Person Story Telling Based on Real Facts We go behind the headline to uncover the real story With 25 years experience, we have unrivalled access to law enforcement. CI speaks to the those involved in breaking crime, those committing crime and the victims.

  12. …WITH A HIGH % IN TRUE HD • AETN has one of the most extensive HD libraries in the cable industry • AETN is a leader in HD and committed to production with nearly all hours across all networks now produced in HD…. • All CI programs are now being made in 1080 HD • Generous supply of new HD hours every year

  13. Award Winning: Programming • Emmys (Primetime/News & Doc) • NAACP Image Award • Thurgood Marshall Journalism Award • Prism Awards

  14. Award Winning: Channel • Nominated for Broadcast Digital’s“Best Factual Channel of the Year” 2009 and 2007by Broadcast Now in UK • “Subscription TV Channelof the Year” 2007– Media Week Australia

  15. Award Winning: Brand • CTAM Europe Gold • NY Festivals Silver Promax/BDA Awards • World Gold - x5 • World Silver • World Bronze - x2 • Europe Gold • Promax State of Design Presentation Additional Awards • MITX – “Best Interactive Integration within Cross Media Campaign” 2006

  16. WITNESS IT

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