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Engaging Older Adults: Navigating the Digital Age for Meaningful Connection

Embracing the digital age, Megan Corlis, Director of Research & Development, emphasizes the importance of engaging older adults—our newest consumer demographic. With a keen interest in digital engagement, she explores various tools such as iPads and social networking to connect with this diverse group. Addressing stereotypes and overcoming barriers, Corlis outlines strategies to foster genuine participation through innovative storytelling and personal narratives. By leveraging technology, we can enhance connectivity, promote well-being, and create lasting relationships across generations.

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Engaging Older Adults: Navigating the Digital Age for Meaningful Connection

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Presentation Transcript

  1. Joining the Digital AgeEngaging Service Users Megan Corlis Director Research & Development

  2. Who am I? • Older People are the new consumer! • Work across the broad spectrum of older people • Keen interest in engagement • Experimented a lot with digital engagement • I Pads • Skype • Social networking • Story telling / narratives

  3. Messages • Ageing and the new consumer! • True and genuine engagement • The potential benefits of engagement • Telling my Story

  4. The Longevity Revolution • ‘The gift of the 20th Century’ • Ageing is our greatest achievement • ‘Gerontolescence – the new transition’ • 30 years extra time to live • Baby Boomers

  5. The new face of ageing!

  6. What do we know about technology and people as they get older? • Stereotyping and prejudice • Accessing the internet is essential • Fastest growing group using the internet are people over 65 • Most older people like to use computers for social activities • Being clear about the use of technology (overcoming fear and physical barriers) verses the structure you use to engage (facebook , blogging)

  7. What is digital engagement? • Anything and everything that involves a ‘conversation’ on line • Should be transactional • Uses tools and delivery methods to encourage action

  8. Engagement • Decide first how much you want to engage, are you consulting or engaging? • Engaging is something you do with people, they actively participate. • Be true to your audience – will they engage digitally or will you get the ‘expert voices’ • How • Traditional styles (surveys/focus groups) • Innovative styles (narratives, story telling) • Don’t underestimate technologies ability to paint a powerful picture and set the scene

  9. Broad potential of engagement • Accessing diverse and hidden population • Therapy, health activities • Connectivity • Greater control over one’s life • Leisure, fun and enjoyment • Ability to participate

  10. How do we get people to use technology? • What enables use? Not just the hardware? • Yah for Apple • How will they engage? • Don’t overlay technological solutions from one group onto another • 1 : 1 training at home

  11. How to engage people in technology • Design and facilitation • Creating the ‘want’ by engaging people in things they really want to do • Demonstrate connectivity, the ability to communicate with younger generations

  12. Telling my Story • Oral stories tended to be broad and time consuming • Creation of a series of short films based around participants stories • Interested in the use of narratives

  13. What was achieved?

  14. The Lady said Yes

  15. Why tell your story?? • Create a personal and lasting document which illuminates their story • Share something personal via the medium of film with the people they love and, potentially, a broader audience

  16. Learnings related to engagement • Transactional nature of the work • Need to work incrementally • Testing and adapting • Power of the medium • Delivering a quality product, use of film makers • Unanticipated outcomes, use in dispelling myths

  17. Messages • Beware ignoring the older population • Know your audience and target the engagement delivery • Give people something they want • Be creative about both the delivery and the way you present content, may need a mixed method • mcorlis@helpinghand.org.au

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