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Geddy’s Gourmet Ice Cream

Geddy’s Gourmet Ice Cream. Team: Delta Sigma Pi Geoffrey Pole Amandeep Ghuman Gabriela Suarez Yu-Yu “Ellie” Lin. Agenda. Ellie Lin. The Challenge. Ellie Lin.

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Geddy’s Gourmet Ice Cream

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  1. Geddy’s Gourmet Ice Cream Team: Delta Sigma Pi Geoffrey Pole Amandeep Ghuman Gabriela Suarez Yu-Yu “Ellie” Lin

  2. Agenda Ellie Lin

  3. The Challenge Ellie Lin To establish brand recognition and market share while resolving supply chain challenges without compromising the values of Geddy’s vision

  4. Alternatives Gabriela Suarez

  5. Recommendation 1 Aman Ghuman

  6. Brand Recognition • Customer Loyalty Program • Each item bought= 1 point • 10 points= 1 free item Aman Ghuman

  7. Brand Recognition Continued:YouTube and Facebook • New Year • Holi • Valentine’s • Diwali • Dussehra • YouTube Ads Ellie Lin

  8. Recommendation 2 Aman Ghuman

  9. Expansion in Domestic Markets Aman Ghuman

  10. Recommendation 3 Geoff Pole

  11. Stocking Policies and Profits Geoff Pole

  12. Long Term: Cost Efficiency More on sight storage capability. Delivery frequency reflecting need of inventory. Active inventory management and communication. Geoff Pole

  13. 1 Risk Analysis • 2 • 3 • 4 Impact of Risk 0% 50% Likelihood of Risk Gabriela Suarez

  14. Implementation Plan Gabriela Suarez

  15. Q&A Team: Delta Sigma Pi

  16. Appendix A: Policies and Weekly Profits Geoff Pole

  17. Appendix B: STATA Analysis Geoff Pole

  18. Appendix C: Smart Delivery 5 8 9 Geoff Pole

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