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Monitoring WHO Name and Logo Use in Medicine Promotion in India

This study examines the usage of the WHO name and logo in the promotion of medicine, particularly focusing on Oral Rehydration Solutions (ORS) in India. Conducted by Dr. Vijay Thawani, an Associate Professor in Pharmacology at Government Medical College, Nagpur, the research highlights the compliance with WHO and UNICEF recommended formulas. It emphasizes the importance of proper branding and visibility of the WHO logos, ensuring that terms like "recommended" are clearly readable to maintain credibility in health communications.

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Monitoring WHO Name and Logo Use in Medicine Promotion in India

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  1. MONITORING USE OFWHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur, India

  2. ORS Claims • WHO formula • WHO recommended formula • WHO / UNICEF recommended formula • New WHO recommended formula • Based on WHO Formula • This product corresponds to the formulation recommended by WHO and UNICEF • Logo of WHO recommended ORS • WHO ORS logo in which “recommended” not readable

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