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Exploring FreeList Sales Trends: Challenges and Strategies Amid Traffic Surge

This article delves into the nuances of FreeList sales amid recent traffic surges, scrutinizing why signups haven't seen proportional increases. It examines key factors like the sales cycle, the impact of premium offerings, and necessary pricing adjustments. Analyzing conversion rates, particularly the 2-3% standard for e-commerce, we question the efficacy of current renewal strategies and partnerships. Discover insights on leveraging audience similarities for cooperative success and explore the future of walkups in boosting sales.

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Exploring FreeList Sales Trends: Challenges and Strategies Amid Traffic Surge

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  1. FreeList When Traffic surges, why do FreeList Signups not soar? - Falcon Lake vs North Korea Explaining October’s increase in FreeList Sales

  2. FreeList Why focus on FreeList Sales cycle vs other efforts Should we think in terms of headcount & life-cycle rather than free list?

  3. FreeList What is the role of premiums in FreeList sales? What shifts should be made in pricing?

  4. Our overall conversion rate Sales / Visitors Pricing question continued… **The visitor-to-sale website conversion rate currently averages 2-3% for most ecommerce sites — BusinessInsider.com

  5. Paid List The struggle of going after Early Renewals

  6. Renewal Pool and Paid List Campaigns Before Likely After Likely Unlikely Unlikely

  7. Renewal Pool & Paid List Campaigns Paid List

  8. Paid List Is there a danger point in multi-year licenses relative to head count? The role of premiums in paid list sales

  9. Paid List Consider selling other products to the paid list including 3rd party? Example: “Buy a year of WSJ + STRATFOR together for $199 “

  10. Partnerships • Factors in Mauldin Success • Large email list • Similar audience (age, interest, education, online activity, income) • Already had consistent & frequent email schedule • Guru / endorsed our product • Cooperative - congruent goals • Ease of execution Why have all partnerships failed except for Mauldin?

  11. Partnerships Current partnerships that have promise… * Their images have already been generating significant traffic and FL signups * From PR perspective, not direct sales

  12. Partnerships An international partnership program

  13. Walkups Recent Changes: Adding Subscribe to TopNav  Changing Premium to Next Decade 50% off Banner Ad ($175/year)  5 dollar 7-day Trial renewing at $197

  14. Walkups Legend Subscribe in TopNav Top Right Button Adding Subscribe to TopNav

  15. Testing Prices Walkups Daily Sales at $175

  16. Testing Trials and Renewal Rates Walkups (membership at $349/year) (membership at $197/year) • average 14 new Trials / week • Approx 65% of Trials Stay • Generates $13k / month • Need 2x as many Trials to • make up for lower price

  17. Walkups Why we don’t get more walkup sales…

  18. Walkups Should we put Walkups at the center of our efforts?

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