'Pricing strategies' diaporamas de présentation

E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 11: Price © Prentice Hall 2003 Price The sum of all the values (such as money, time, energy, and psychic cost) that buyers exchange for the benefits of having or using a good or service.

Physical Facilities of Retailers. location design layout. Forms of Retailing. independents corporate chains Franchising and other VMS. Other VMS. retail co-operatives and voluntary chains product and trade name franchising. Major Types of Retailers. department stores discount houses.

Pricing. Pricing Objectives Pricing Methods Pricing Strategies. Can Firms Control Their Prices?. Supply and demand Price and non-price competition Buyer’s perception of price. Pricing Objectives. Survival Profit Maximization Target Return on Investment (ROI) Market Share Goals

Chapter 11 Developing Product and Pricing Strategies. What Is Marketing?. Conception. Pricing. Promotion. Distribution. Ideas. Services. Goods. Individual Objectives. Organizational Objectives. Types of Marketing. Product Marketing. Place Marketing. Cause-Related Marketing.

Hotel Industry: Key Trends That Impact Congress Centres. International Association of Congress Centres Graz, Austria 17 July 2007. Stephen D. Powell SVP Worldwide Sales. Topics. Industry Performance Consolidation Key Growth Areas Outlook for 2009 Hotel Operations – Pricing Strategies

Pricing Strategies and Contestable Markets. Pricing Strategies and Contestable Markets. Pricing . Price Leadership. Monopolies, Duopolies. Price Takers. Under price leadership and perfect competition. Price Fixing. Collusion, Cartels. Price Discrimination. Different elasticities

MKTG 4825 Pricing Strategies and Channel Management. Yacheng Sun Welcome!. Prerequisites. BCOR 2400 MKTG 3250: Buyer Behavior MKTG3350: Marketing Research. About me (Sun) . Education MA in Economics PhD Marketing Research Interests Empirical consumer decision models

Medicines. Regulation. Warning !! This lecture may prove to be BORING. The Thalidomide Disaster. Regulatory Agencies. Food and Drug Administration (USA) EMEA Therapeutic Goods Administration (Australia) Medsafe (NZ). Regulatory Agencies.

Boundless Lecture Slides. Available on the Boundless Teaching Platform. Free to share, print, make copies and changes. Get yours at www.boundless.com. Using Boundless Presentations. Boundless Teaching Platform

CHAPTER 7 Pricing and Service Decisions. Price setters versus price takers Pricing approaches Full cost Marginal cost Direct cost Competitive pricing Analysis methods Setting prices Determining services. Introduction.

Optimized Pricing : A Key Lever for Profitable Growth. CAS Spring Meeting 18 May, 2004 . P&C personal line insurers around the world are seeking to set “optimized” prices to drive profitable growth …. How do we set optimized prices – ie those which best meet our financial objectives eg…

Chapter 5. Hotel / Hospitality Marketing. Overview. Introduction to Industry Marketing Mix (8 P’s) Product (Product levels & Service Flower) Price Place (Channels of Distribution) Promotion People (Employees & Customers i.e. market segmentation) Physical Evidence

Chapter 10. Strategic Cost Management. Definition. Strategic Cost Management: Supply chain partners working together to identify design changes, efficiencies, and process improvements to reduce costs. Understanding terms. Price = Cost + Profit

Pricing Strategies and Determination. chapter 14. Harcourt, Inc. Objectives. Explain pricing factors Compare and contrast cost-based pricing methods Identify strategic concerns important in pricing decisions. Objectives. Evaluate reasons why base prices change over time

Entrepreneurship and Small Business Management. Chapter 8 Pricing and Credit Strategies. Ch. 8 Performance Objectives. Understand the relationship between price and overall strategy. Describe various pricing strategies. Calculate markups from manufacturer through the consumer.

Methodology for the Use of Regional Planning Models to Assess Impact of Various Congestion Pricing Strategies.

Pricing Strategies. Chapter 9. Pricing Strategies. Price = Value High price = high quality Low price = low quality. Elements of Value. Convenience Aesthetics Cleanliness Comfort Safety & security Availability Durability. Value is determined by consumers’ perceptions.

Pricing. Pricing. Pricing Objectives satisfactory return on investment attainment of specified market share meeting actions of competitors Profitability Objectives intended to maximize gains and minimize losses. Pricing Objectives. Profitability Objectives Profit Maximization

Pricing Strategies. Factors Affecting Price Setting. Pricing Objectives profit competition market share Cost ratio of fixed costs to variable costs economies of scale available to the firm cost structure of a firm relative to its competitors Competition Demand.

Entertainment and Media: Markets and Economics. Professor William Greene. Economic Foundations for Entertainment and Media. Pricing and Value for Experience Goods. Demand and Value. Demand and Demand Curves Pricing Pricing strategies Price discrimination Pricing innovations. “Value”.