Physical Facilities of Retailers

1. Physical Facilities of Retailers • location • design • layout

2. Forms of Retailing • independents • corporate chains • Franchising and other VMS

3. Other VMS • retail co-operatives and voluntary chains • product and trade name franchising

4. Major Types of Retailers • department stores • discount houses

5. Limited-line Retailers • specialty stores • off-price retailers include factory outlets • category-killer

6. Other Forms of Retailing • supermarket • convenience • warehouse club

7. Nonstore Retailing • direct selling • telemarketing • direct marketing

8. Online Retailing • struggled to become profitable • shopping-cart abandonment

9. Retailing Management • positioning • managing seasonal and fashion cycles • retailers will place greater emphasis on convenience, customer service, and customer retention

10. EXERCISE • 1. Select a retail sector you know, such as fashion, sports equipment, banks, etc. • 2. List several key players in that insdustry. • 3. Id the key differences in their strategies, thinking in terms of prod. Assortments, pricing strategies, and svs. • 4. Define the 2 key attributes. • 5. Position each firm on the diagram. • 6. What clusters can you see? What gaps can you see? Which combination do you think would be ideal for most consumers of that product?