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The Ubiquitous Internet

The Ubiquitous Internet. Organising value creation when the Internet is everywhere. Vodacom June 2006. Pieter Geldenhuys Institute of Technology Strategy & Innovation. The Relationship Between Strategy and Scenarios.

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The Ubiquitous Internet

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  1. The Ubiquitous Internet Organising value creation when the Internet is everywhere Vodacom June 2006 Pieter Geldenhuys Institute of Technology Strategy & Innovation

  2. The Relationship Between Strategy and Scenarios The hypotheses of current strategic analysis are considered in the context of a range of plausible futures created through a facilitated process comprising both internal and external experts. Business Model Design Internal Analysis & Hypothesis Generation Scenario Thinking What Could be Beyond CyberSpace What Should be What is

  3. Processing power Storewidth Bandwidth The primary forces

  4. The primary forces Moore’s law Processing power will double every 18 months

  5. The primary forces Bandwidth - will double every 9 months This revolution will mean very low-cost high-bandwidth communication

  6. More information can today be sent over a single cable in a second than was sent over the entire Internet in 1999 in a month.

  7. The primary forces Storewidth is doubling every 12 months.

  8. Storewidth • "The consumer will have a 5 or 6-terabyte drive by 2009, and will be able to store 25-50,000 CDs —which is all the music on all the labels! That's when we officially reach the point of lunacy!“ - Rob Reid, Founder, Listen.com

  9. Increased processing power & storewidth

  10. Processing power Abundance! Storewidth Bandwidth The primary forces

  11. Exploiting the abundance • "Bandwidth is doubling every 8-9 months. Storage is doubling every 12 months. Computing power is doubling every 18 months. We're here to talk about exploiting the abundance." - Niel Robertson, Technologist-in-Residence, Mobius Venture Capital, and former Technology Advisor, Exodus

  12. Beyond Cyberspace The ubiquitous Internet will need to be redefined if we are to understand its true potential.

  13. The Internet is accessible everywhere on the planet

  14. Everything can have an IP address A world where everything is connected, and everything can have an Internet address.

  15. Internet addressing IPv4 (e.g 196.23.45.67) support address space for 4.3 thousand million devices IPng (for "new generation"), theoretically enables 340,282,366,920,938,463,463,374,607,431,768,211,456 possible addresses; or 665,570,793,348,866,943,898,599 for each square metre of the Earth.

  16. Technology made possible by the Ubiquitous Internet

  17. Embedded Flash 6MB <<< 128MB Embedded HDD 2GB <<< 50GB Memory Card 128MB <<< 16GB Terminal capability in 2008 – or sooner Multiplicity of Local Connectivity New Ways of Displaying Content Mobile Storage Revolution + + • 20 GByte is enough for your entire music collection + your entire photo album + 20hrs of home movies + 8 hours of DVD quality movies + a bevy of games

  18. One click e-Commerce Handheld TV units have bi-directional communication capabilities, which allows for sequential e-Commerce applications.

  19. Wearable computer interfaces

  20. Augmented reality

  21. RFID & Auto Identification Source: www.autoid.org

  22. Payment via Near Field Communication • Early market: Hong Kong Acceptance of Octopus Card for mini and micro-payments throughout the city. Nokia and Sony are ready to launch NFC phones in Hong Kong in 3rd Qtr 2006 • .

  23. Electronic paper

  24. My Avatar and I

  25. Avatars and their owners

  26. Ubiquitous Cyberspace Virtual reality becomes even more real

  27. Real “virtual” reality across large distances

  28. 3D home shopping CyberSphere Payment solutions Imbedded Intelligence Holographic Assisted shopping Augmented reality The Internet is the platform for all future applications Internet Technology

  29. The building blocks of the Cybersphere Mental Space Cyberspace Physical Space The Internet

  30. Mental Space Cyberspace Physical Space The Internet The building blocks of the Cybersphere

  31. CyberSphere The building blocks of the Cybersphere is the virtual & physical space where all the electronic technologies Internet, payment systems, telephones, computing devices, media, security systems, digital personal identities, augmented reality - all converge into a single seamless system. Ubiquitous Cyberspace Ubiquitous Internet

  32. The age of transparency

  33. Immediate access to a world of information

  34. The business challange of the CyberShere

  35. Reconfiguration of Value-creation Systems Customer base management Industrialism A new strategic paradigm Invite & Participate Prime Mover: IKEA Co-producer Listen & Serve View of customer Source Make & Sell Prime Mover: Amazon.com Prime mover: * Ford Receiver (market) Organisation of value creation Production Relationships Critical competence Source: Richard Norman & Keith Coates

  36. How do you create value in this environment? Find out more in .... Reframing Business

  37. Sections of the presentation available on www.itsi.org.za Training -> Vodacom Username: vodacom Password: hsdpa

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