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Gilbane forum Dec 2009

Gilbane forum Dec 2009. Luuk de Jager, CMO Online, Philips Consumer Lifestyle. One Philips B2C online environment. 15,000 active sku’s .com 52 countries Philips Online shop Amazon activation Syndication to retail. 6. Google campaign Local campaigns Paid search SEO activation

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Gilbane forum Dec 2009

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  1. Gilbane forum Dec 2009 Luuk de Jager, CMO Online, Philips Consumer Lifestyle

  2. One Philips B2C online environment 15,000 active sku’s .com 52 countries Philips Online shop Amazon activation Syndication to retail • 6. Google campaign • Local campaigns • Paid search • SEO activation • Google Maps/lead generation Product group page Category pages Product pages Campaign Design your light - 2010 E-CRM Philips Flagship Shop 2

  3. .com PHILIPS PRODUCT CATALOGUE CONSUMER CARE Global reach in 57 countries 100M visits expected in 2009 (+30%) >50% brand advocacy .shop ONLINE RETAILERSONLINE FLAGSHIP SHOP Millions of consumer transactions Reach 1 Billion EUR Online Sales Value-add service >10% of revenue .org Empower.Me marketing cockpit Global scale, local flavors 1000’s employees engaged together Excellence in multi-lingual content management Support excellence in execution: set up, translations Enable Consumers, Countries & BUs engagement .live USER GENERATED CONTENT Turn Promoters into Ambassadors Million of video views, 100’s of user postings NPS of registered consumers >10% vs non-reg Promote Employee Engagement 4 clear pillars Philips Consumers Engagement

  4. Content Management critical to Philips’ success Internal External 130 M. website visits/year 700 internal users 6,000 New Products per year CMC Syndication to 30,000 trade partners 51 Countries / 42 languages 20 M. leaflet downloads/year 3.5 million source words 27.5 million translated words

  5. Today's marketers Online tool environment

  6. Change Management Online team Marketing managers Monitor activity Manage workflow Optimize cost Focus on their products Better understand consumer behaviors 6

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