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Gilbane Boston - 2007

Gilbane Boston - 2007 How to Ask Text? or Why do Enterprise Search and Text Mining Tools Need Blogs and Wikis? Jordan Frank www.TractionSoftware.com jfrank@tractionsoftware.com (401) 528-1145. Beyond blogs and wikis, there’s Traction. Who is Traction Software, Who am I.

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Gilbane Boston - 2007

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  1. Gilbane Boston - 2007 How to Ask Text? orWhy do Enterprise Search and Text Mining Tools Need Blogs and Wikis? Jordan Frank www.TractionSoftware.com jfrank@tractionsoftware.com (401) 528-1145 Beyond blogs and wikis, there’s Traction

  2. Who is Traction Software, Who am I • Leading Enterprise Wiki and Blog Platform • Traction TeamPage commercial release in 2002 • Current release 3.7.x • Funded: 2000 and 2002 • by In-Q-Tel (Venture arm of the CIA) • Slater Interactive and private investors • Customer Leadership • 9 of the top 20 Pharmaceutical firms • 14+ of the Global 100 • DOD, US Air Force & Navy, DOJ, In-Q-Tel • State of CT, State of TX Health • Deployments with • 10s to 100s to 100,000s of users • 100s to 100s of 1000s of posts • Black belt blogger? • Read mine at: www.tractionsoftware.com Now Free for 5 Users www.tractionsoftware.com

  3. Two Words

  4. Search Two Words

  5. Top Yahoo Searches As reported, Tuesday November 20, 2007

  6. Asking Questions Search

  7. How Many? Search

  8. Real Max: Sakhalin husky found via Wikipedia link Movie Max: Siberian husky found at Disney Movie Site The Connector, a dog lover: http://smartpei.typepad.com/ robert_patersons_weblog The Expert (and an artist): http://www.babayaga.ca/ 8 Below Search

  9. Search Why do Blogs Matter?

  10. It takes a haystack… … to find a needle!

  11. Time Offers Context to History Doug Engelbart’s NLS (oNLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.

  12. Time Offers Context to History Doug Engelbart’s NLS (oNLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.

  13. Without Time, a Stack London Bombings US Election day Deepthroat Revealed Indian Ocean Tsunami W. VA Coal Mine Accident Constitutional vote in Iraq Terri Schiavo Dies Israel/Hezbollah Conflict Rep Cynthia McKinney Altercation 71 Religious Anti-War Protesters Arrrested on Capitol Hill Hurricane Katrina

  14. With Blogs, the Needles • Blogs point to whats important • They open the door to what’s important

  15. PHARMABLOGGER, An insider with an attitude Covered Topics • Guidant / J&J • DTC • Morning After • Autism Bloggers Link to • News • Web Pages • Each other Formerly at www.PharmaMarketingBlog.com

  16. Search What Drives Cancer News?

  17. If I Had a Hammer… … I would be out of luck But with right tool, I can find the relevant 0.0001% of content: ? www.blogpulse.com

  18. The Patterns Deliver Answers • Mrs. Superman raises cancer awareness, • for a few days • from sci fi • to main stream • An opportunity… or a flash in the pan? • Follow the “story” with RSS www.blogpulse.com

  19. Search Why Does Enterprise Search Suck? Search How Do I Fix It?

  20. TMI - Not BI

  21. Just Add Blogs - For A Start + Pages + Widgets + Comments + Links + Tags + Time People Content

  22. Content - Databases • Internal and external • Records are added, changed • Drug Database • QL2 WebQL Captured IDDB update • Including status notice • Keyword highlighted

  23. Content - News • Journal articles • News wires • Blogs • Example shows • QL2 Captured article • Highlighted key words • Tags • Embedded comments

  24. Content - Page Changes • Example shows • Traction Report of all QL2 Captured Changes • View of specifics

  25. Enterprise Blogs Pull it Together Outside source + Inside Source + Commentary and Analysis ________________ Truly Contextual Collaboration And a Nice Haystack

  26. Search Asking People Questions?

  27. Searching for People Searching for people, starts with searching for content. 8231 hits, a good stack! Do a Visual Scan, or Dig Deeper…

  28. Searching for Inside Experts Author entity delivers an explicit “Expert Cloud” Drill down further, or dial their extension!

  29. Searching for Anyone Names entity delivers an implicit “Person of Interest Cloud” Drill down further, or phone a friend!

  30. Search Any Questions? Jordan Frank www.TractionSoftware.com jfrank@tractionsoftware.com (401) 528-1145

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