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Gilbane Boston - 2007How to Ask Text or

Why do Enterprise Search and Text Mining Tools Need Blogs and Wikis? Jordan Frank. www.TractionSoftware.com. jfrank@tractionsoftware.com (401) 528-1145 ...

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Gilbane Boston - 2007How to Ask Text or

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    Slide 1:Gilbane Boston - 2007 How to Ask Text? or Why do Enterprise Search and Text Mining Tools Need Blogs and Wikis? Jordan Frank www.TractionSoftware.com jfrank@tractionsoftware.com (401) 528-1145

    Beyond blogs and wikis, theres Traction

    Slide 2:Leading Enterprise Wiki and Blog Platform Traction TeamPage commercial release in 2002 Current release 3.7.x Funded: 2000 and 2002 by In-Q-Tel (Venture arm of the CIA) Slater Interactive and private investors Customer Leadership 9 of the top 20 Pharmaceutical firms 14+ of the Global 100 DOD, US Air Force & Navy, DOJ, In-Q-Tel State of CT, State of TX Health Deployments with 10s to 100s to 100,000s of users 100s to 100s of 1000s of posts Black belt blogger? Read mine at: www.tractionsoftware.com

    Who is Traction Software, Who am I Now Free for 5 Users www.tractionsoftware.com

    Two Words Two Words Search

    Slide 5:Top Yahoo Searches

    As reported, Tuesday November 20, 2007

    Asking Questions Search How Many? Search 8 Below Search Why do Blogs Matter? Search

    Slide 10:It takes a haystack

    to find a needle!

    Slide 11:Time Offers Context to History

    Doug Engelbarts NLS (oNLine System a hypertext journaling system) first demonstrated in 1968 brought time to hypertext.

    Slide 12:Time Offers Context to History

    Doug Engelbarts NLS (oNLine System a hypertext journaling system) first demonstrated in 1968 brought time to hypertext.

    Slide 13:Without Time, a Stack

    London Bombings Hurricane Katrina Deepthroat Revealed Terri Schiavo Dies Indian Ocean Tsunami US Election day Constitutional vote in Iraq W. VA Coal Mine Accident Rep Cynthia McKinney Altercation Israel/Hezbollah Conflict 71 Religious Anti-War Protesters Arrrested on Capitol Hill

    Slide 14:With Blogs, the Needles

    Blogs point to whats important They open the door to whats important

    Slide 15:PHARMABLOGGER, An insider with an attitude Covered Topics Guidant / J&J DTC Morning After Autism Bloggers Link to News Web Pages Each other Formerly at www.PharmaMarketingBlog.com

    What Drives Cancer News? Search ? www.blogpulse.com

    Slide 17:If I Had a Hammer

    I would be out of luck But with right tool, I can find the relevant 0.0001% of content:

    Slide 18:The Patterns Deliver Answers

    Mrs. Superman raises cancer awareness, for a few days from sci fi to main stream An opportunity or a flash in the pan? Follow the story with RSS www.blogpulse.com

    Why Does Enterprise Search Suck? Search How Do I Fix It? Search

    Slide 20:TMI - Not BI

    Slide 21:Just Add Blogs - For A Start

    Content People + Pages + Widgets + Comments + Links + Tags + Time

    Slide 22:Content - Databases

    Internal and external Records are added, changed Drug Database QL2 WebQL Captured IDDB update Including status notice Keyword highlighted

    Slide 23:Content - News

    Journal articles News wires Blogs Example shows QL2 Captured article Highlighted key words Tags Embedded comments

    Slide 24:Content - Page Changes

    Example shows Traction Report of all QL2 Captured Changes View of specifics

    Slide 25:Enterprise Blogs Pull it Together

    Outside source + Inside Source + Commentary and Analysis ________________ Truly Contextual Collaboration And a Nice Haystack

    Asking People Questions? Search

    Slide 27:Searching for People

    Searching for people, starts with searching for content. 8231 hits, a good stack! Do a Visual Scan, or Dig Deeper

    Slide 28:Searching for Inside Experts

    Author entity delivers an explicit Expert Cloud Drill down further, or dial their extension!

    Slide 29:Searching for Anyone

    Names entity delivers an implicit Person of Interest Cloud Drill down further, or phone a friend!

    Any Questions? Search Jordan Frank www.TractionSoftware.com jfrank@tractionsoftware.com (401) 528-1145
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