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Visual Language and Framing

Visual Language and Framing. Chris Rose chris@campaignstrategy.co.uk www.campaignstrategy.org. Power of visuals. After ‘being there’, the most powerful communication Unconsciously processed, then: “I saw it - I made up my own mind”

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Visual Language and Framing

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  1. Visual Language and Framing Chris Rose chris@campaignstrategy.co.uk www.campaignstrategy.org

  2. Power of visuals • After ‘being there’, the most powerful communication • Unconsciously processed, then: “I saw it - I made up my own mind” • Recall and use images more easily than words or numbers – construct meaning • Increasingly visual communications channels

  3. Analogies PLEASE KNOCK Analogies IQTEST Achievement – red = danger/dominance, avoid Romance – red = available, attract

  4. Visual language is independent of words, not a visualisation of words

  5. ?

  6. Be visual -do thingscreate eventsbe proactive

  7. We remember events

  8. Not ‘the issues’...Why were they fighting ?

  9. REACH example

  10. What’s it really about ?

  11. The plan - events Recipe Policy, regulation Expectations - norms events

  12. testees Events Recipe

  13. What WWF did (visual) events + story

  14. Signs and evidences of the problem- frame the problem and requirements of the solution campaignstrategy.org

  15. Communicable - as a story & visually

  16. Communicable - as a story & visually

  17. Succesful image generation > icon – campaign failed

  18. Be visual -do thingscreate eventsbe proactive

  19. Be visual - and be real

  20. Visual yes but a claim, a stunt and a process not the problem.

  21. An action - stops the problem (not just a protest) - visual and real

  22. Visual echo

  23. ran

  24. Too obvious and frame conflict ?

  25. What if we don’t plan visual events that are doing ?

  26. We could just dress up reports with ‘PR’ launches

  27. You know what message you are sending - but what is received ?

  28. Is this strangely familiar ?

  29. What is understood Framing- unconscious categories “First we see – then we understand” Walter Lippman campaignstrategy.org

  30. a frame can pre-determine what is good/bad relationships context and more besides roles relevant reasons how things are decided

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