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Record-Breaking Tourism in Collier County: Impact on Local Economy and Community

In 2006, Collier County achieved remarkable tourism growth with 1,401,711 visitors generating $744 million in direct expenditures and $1.1 billion in economic impact. This record-setting year provided vital tax revenue for local government, supporting roads and schools while creating over 30,000 jobs and delivering substantial savings for residents. Tourism remains a cornerstone of Collier County's economy, fostering year-round employment and enriching community life through shopping, dining, and cultural experiences.

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Record-Breaking Tourism in Collier County: Impact on Local Economy and Community

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  1. A Record Setting 2006 Tourism Continues as Collier County’s Largest Private Sector Industry

  2. The Value of Tourism • Visitors Spending in our Community • Sales Revenue to Most Area Businesses • Tax Revenue to Local Government • Helps Build Roads and Support Schools • Year-Round Employment Opportunities- New Jobs • Tax Savings to Collier County Residents • More Shopping, Restaurants, Arts & Culture • Some Visitors Eventually Become Residents

  3. 2006 Tourism ReportAnother Record Year • 1,401,711 Visitors EVEN • $744,349,458 Direct Visitor Expenditures +4.3% • $1,109,825,041 Visitor Economic Impact +4.3% • $13,836,171 Tourist Tax Revenue +3.8% • 30,500 Tourism Industry Jobs (p) +2.3% • $897,093,400 Tourism Industry Wages (p) +5.2%

  4. Visitor Contributions • $73,952,456 Sales & Gas Tax Revenue +3.5% • $547 Tax Savings Per Collier Household Even • 68.4 % Hotel Occupancy + .6% • $155.80 Average Daily Hotel Rate +6.1%

  5. Visitor Origins2006 Visitors D % 200605-06

  6. Purpose of Trip (%)2005 - 2006 Visitors

  7. Favorite Visitor Activities • Shopping • Dining • Relaxation • Beach • Pool • Golf

  8. First Quarter 2007 More Good News

  9. Occupancy First Quarter 2007 (January - March)

  10. Average Daily RateFirst Quarter 2007 (January - March)

  11. Number of Visitors2007 Estimates # of Visitors 2006 487,365 2007 487,180 % Change 0.0%

  12. Visitor ExpendituresQ 1 2007 Expenditures ($) 2006 $274,617,575 2007 $296,431,415 % Change +7.9%

  13. Impacts of TourismQ 1 07 Direct & Induced Total Economic Impact ($) 2006 $409,454,804 2007 $441,979,240 Change +$7.9

  14. Visitor Origins

  15. Purpose of Trip2007 Visitors

  16. State of Florida Tourism Impacts • Total Visitors 84.6 Million • Tourism Industry Jobs 983,800 • Tourism Wages $16.3 Billion • Visitor Spending $53.9 Billion • Sales Tax Revenue $3.2 Billion

  17. Visitor Industry in Collier 2002 vs. 2006 • Total Visitors + 300,000 • Visitor Expenditures + $167 Million • Visitor Economic Impact + $294 Million • Tourism Industry Jobs + 4,600

  18. Beaches & Inlets • Beach Renourishment & Dune Restoration • Naples, Marco Island, County $ 23.5 Million • Dune Vegetation Planting $ 800,000 • Award from ASBPA • Inlet Management • Clam Pass $ 450,000 • Wiggins Pass $ 120,000 • Caxambas Pass/S. Marco Beach $1,900,000

  19. Sales Efforts2006 vs. 2005 • # Trade Shows Attended 22 Even • # RFP’s Distributed 154 +60 • Definite Bookings 42 +8 • Room Nights 12,817 +9,422 • Room Sales $2,044,480 + $1.5 M

  20. Public Relations Efforts • PR Space vs. Ad Equivalency $ 20 Million • Journalist Inquiries 515 • Journalist Visits 80 • Major Media Missions 5 • Prominent publicity in The New York Times, Conde Nast Traveler & Men’s Journal along with thousands of articles in newspapers & trade magazines

  21. Film Commission • 114 Total Projects Wrapped • 30 Print • 24 Television Commercials • 11 Segments/Series • 16 Documentary/Educational

  22. Sports Marketing • Ralph Pryor, Sports Coordinator • N. Collier Regional Park Opened 11/4/06 • Senior Softball Winter Nationals • Launched Collier Sports Council and Other Area Facilities - FGCU Intern

  23. Visitor Guide & Web Site Statistics • Total User Sessions 622,265 +97.50% • Total Page Views 3,369,899 +53.33% • Visitor Guides Distributed 120,073 +21% • Passport to Paradise (4 Lang.) 60,000 New

  24. 7,643,217 Passengers New Service Air Canada (Toronto) Air Tran (KC) LTU (3-Dusseldorf/2-Munich Frontier (Denver Daily) Midwest Air (KC Year-round) West Jet (Toronto non-stop) Top Feeder Markets New York 902,000 Chicago 648,100 Boston 484,600 Detroit 412,500 Minneapolis 302,100 Philadelphia 260,700 Cleveland 202,100 Indianapolis 195,700 Atlanta 175,700 Southwest FL International

  25. International Representation • Europe- Luxury Resorts Marketing • Natasa Manic, Juliana Moehl • UK, Ireland, Scandinavia- OMMAC, Ltd • Oonagh McCullagh

  26. Awards • HSMAI - 1 Advertising Award 06 • HSMAI – 2 PR Awards 05, 3 PR Awards 06 • Telly Award • 07 – ASBPA Top Restored Beaches Award – one of seven in the nation and the only one in Florida

  27. CVB Marketing Partners • Paradise Advertising & Marketing, Inc. • The Klages Group Research • Phase V • Smith Travel Research • VISIT FLORIDA • Southwest FL International Airport (RSW) • Chambers of Commerce - Visitor Centers

  28. CVB STAFF • Debi DeBenedetto, Sales & Marketing • JoNell Modys, PR & Communications • Maggie McCarty, Film Commissioner • Kelly Green, Administrative Asst. • Niccole Haschak, Sales Assistant • Angela Bryant, PR Assistant • Ralph Pryor, Sports Coordinator • Jack Wert, Executive Director

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