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A Record Setting 2006

A Record Setting 2006. Tourism Continues as Collier County’s Largest Private Sector Industry. The Value of Tourism. Visitors Spending in our Community Sales Revenue to Most Area Businesses Tax Revenue to Local Government Helps Build Roads and Support Schools

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A Record Setting 2006

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  1. A Record Setting 2006 Tourism Continues as Collier County’s Largest Private Sector Industry

  2. The Value of Tourism • Visitors Spending in our Community • Sales Revenue to Most Area Businesses • Tax Revenue to Local Government • Helps Build Roads and Support Schools • Year-Round Employment Opportunities- New Jobs • Tax Savings to Collier County Residents • More Shopping, Restaurants, Arts & Culture • Some Visitors Eventually Become Residents

  3. 2006 Tourism ReportAnother Record Year • 1,401,711 Visitors EVEN • $744,349,458 Direct Visitor Expenditures +4.3% • $1,109,825,041 Visitor Economic Impact +4.3% • $13,836,171 Tourist Tax Revenue +3.8% • 30,500 Tourism Industry Jobs (p) +2.3% • $897,093,400 Tourism Industry Wages (p) +5.2%

  4. Visitor Contributions • $73,952,456 Sales & Gas Tax Revenue +3.5% • $547 Tax Savings Per Collier Household Even • 68.4 % Hotel Occupancy + .6% • $155.80 Average Daily Hotel Rate +6.1%

  5. Visitor Origins2006 Visitors D % 200605-06

  6. Purpose of Trip (%)2005 - 2006 Visitors

  7. Favorite Visitor Activities • Shopping • Dining • Relaxation • Beach • Pool • Golf

  8. First Quarter 2007 More Good News

  9. Occupancy First Quarter 2007 (January - March)

  10. Average Daily RateFirst Quarter 2007 (January - March)

  11. Number of Visitors2007 Estimates # of Visitors 2006 487,365 2007 487,180 % Change 0.0%

  12. Visitor ExpendituresQ 1 2007 Expenditures ($) 2006 $274,617,575 2007 $296,431,415 % Change +7.9%

  13. Impacts of TourismQ 1 07 Direct & Induced Total Economic Impact ($) 2006 $409,454,804 2007 $441,979,240 Change +$7.9

  14. Visitor Origins

  15. Purpose of Trip2007 Visitors

  16. State of Florida Tourism Impacts • Total Visitors 84.6 Million • Tourism Industry Jobs 983,800 • Tourism Wages $16.3 Billion • Visitor Spending $53.9 Billion • Sales Tax Revenue $3.2 Billion

  17. Visitor Industry in Collier 2002 vs. 2006 • Total Visitors + 300,000 • Visitor Expenditures + $167 Million • Visitor Economic Impact + $294 Million • Tourism Industry Jobs + 4,600

  18. Beaches & Inlets • Beach Renourishment & Dune Restoration • Naples, Marco Island, County $ 23.5 Million • Dune Vegetation Planting $ 800,000 • Award from ASBPA • Inlet Management • Clam Pass $ 450,000 • Wiggins Pass $ 120,000 • Caxambas Pass/S. Marco Beach $1,900,000

  19. Sales Efforts2006 vs. 2005 • # Trade Shows Attended 22 Even • # RFP’s Distributed 154 +60 • Definite Bookings 42 +8 • Room Nights 12,817 +9,422 • Room Sales $2,044,480 + $1.5 M

  20. Public Relations Efforts • PR Space vs. Ad Equivalency $ 20 Million • Journalist Inquiries 515 • Journalist Visits 80 • Major Media Missions 5 • Prominent publicity in The New York Times, Conde Nast Traveler & Men’s Journal along with thousands of articles in newspapers & trade magazines

  21. Film Commission • 114 Total Projects Wrapped • 30 Print • 24 Television Commercials • 11 Segments/Series • 16 Documentary/Educational

  22. Sports Marketing • Ralph Pryor, Sports Coordinator • N. Collier Regional Park Opened 11/4/06 • Senior Softball Winter Nationals • Launched Collier Sports Council and Other Area Facilities - FGCU Intern

  23. Visitor Guide & Web Site Statistics • Total User Sessions 622,265 +97.50% • Total Page Views 3,369,899 +53.33% • Visitor Guides Distributed 120,073 +21% • Passport to Paradise (4 Lang.) 60,000 New

  24. 7,643,217 Passengers New Service Air Canada (Toronto) Air Tran (KC) LTU (3-Dusseldorf/2-Munich Frontier (Denver Daily) Midwest Air (KC Year-round) West Jet (Toronto non-stop) Top Feeder Markets New York 902,000 Chicago 648,100 Boston 484,600 Detroit 412,500 Minneapolis 302,100 Philadelphia 260,700 Cleveland 202,100 Indianapolis 195,700 Atlanta 175,700 Southwest FL International

  25. International Representation • Europe- Luxury Resorts Marketing • Natasa Manic, Juliana Moehl • UK, Ireland, Scandinavia- OMMAC, Ltd • Oonagh McCullagh

  26. Awards • HSMAI - 1 Advertising Award 06 • HSMAI – 2 PR Awards 05, 3 PR Awards 06 • Telly Award • 07 – ASBPA Top Restored Beaches Award – one of seven in the nation and the only one in Florida

  27. CVB Marketing Partners • Paradise Advertising & Marketing, Inc. • The Klages Group Research • Phase V • Smith Travel Research • VISIT FLORIDA • Southwest FL International Airport (RSW) • Chambers of Commerce - Visitor Centers

  28. CVB STAFF • Debi DeBenedetto, Sales & Marketing • JoNell Modys, PR & Communications • Maggie McCarty, Film Commissioner • Kelly Green, Administrative Asst. • Niccole Haschak, Sales Assistant • Angela Bryant, PR Assistant • Ralph Pryor, Sports Coordinator • Jack Wert, Executive Director

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