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Professional Selling

Professional Selling. Final Project Guidelines. Review Client/Product Options. You may choose from the five options provided, each one with a different client/product and role that you will play. Objective.

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Professional Selling

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  1. Professional Selling Final Project Guidelines

  2. Review Client/Product Options You may choose from the five options provided, each one with a different client/product and role that you will play.

  3. Objective The objective for the sales presentation is to assume the role of salesperson making a presentation to a potential buyer. You will create a Power pointpresentation and any additional visual aids that might support your presentation.

  4. Strong opening Is the opening effective? Wow us with your intro. Assume the role of the salesperson. Tell us what you will be telling us. 

  5. Review the grading rubric Seek clarification on anything that is unclear. Before you begin to create your presentation, be sure to carefully review the grading expectations. The presentation will be weighted two times the points on the grading rubric.

  6. Determining Needs Develop your presentation with your “client’s” needs in mind. Review the information found in the case study. You may take some creative liberties to fill in any “gaps”.

  7. Product Knowledge Did you clearly demonstrate thorough and effective product/service knowledge? Do your research. Know all the details about the product (or service) you are selling.

  8. Features & Benefits Be sure to present the product/service in terms of the product’s features and the benefits to your “client”. Effectively used feature-benefit selling to appeal to your target audience?

  9. Suggestion Selling Did you effectively used suggestion selling to enhance the presentation? What item(s) can be suggested to go with the product or service you are selling?

  10. Overcoming Objections In your preparation, consider all possible objections and your responses. Overcame objections in a poised and confident manner?

  11. Closing the Sale Effectively moved toward the close of the sale? Utilize methods learned to close the sale.

  12. Visual Aids Brochures? Charts? Display Board? Flip Chart? Power point? Business card? Used visual aids to clarify and/or enhance the presentation?

  13. Presentation Content & Flow The presentation was well-organized and clearly presented; used professional grammar and vocabulary; voice conveyed proper volume, enthusiasm, enunciation and pronunciation?

  14. Professionalism Professional appearance, poise and confidence?

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