2013 Kansas Power of Travel Coalition National Travel & Tourism Week: A Grassroots Campaign

1. 2013 Kansas Power of Travel Coalition National Travel & Tourism Week: A Grassroots Campaign

2. Kansas Power of Travel: National Travel & Tourism Week Jump in and help launch Kansas Power of Travel: A Grassroots Campaign Targeting Media May 4- 12, 2013 in celebration of National Travel & Tourism Week

3. Kansas Power of Travel Coalition Coalition=Communication=Action=Results U.S. Travel Association national level effectiveness based on industry involvement Kansas tourism industry effectiveness based on industry involvement It’s all about the people!

4. Kansas Grassroots Efforts Kansas was the first state tourism office to secure US Travel approval to incorporate state name in the Power of Travel Coalition logo Goal: Communicate Kansas tourism industry value through grassroots advocacy programs

5. Kansas Power of Travel Tourism Coalition = YOU + YOU + Everyone! Government DMO/CVB/Chamber Business & Industry Media Public citizen

6. 2013 Kansas Grassroots Campaign Kansas Power of Travel Coalition is focused on communicating the importance of tourism in YOUR community by YOU!

7. 2013 Kansas Travel & Tourism Week Launch “Kansas Power of Travel Coalition” (KPTC) • Communication & Cooperation Tools, e.g. • Newsletters • Economist reports • Economic indicators • KPTC first project: 2013 National Travel & Tourism Week grassroots media/community program

8. Kansas Power of Travel You Can Help Power the Industry by Joining the Kansas Power of Travel coalition at www.travelks.com/industry/ks-power-of-travel National Travel & Tourism Week is the Launch Pad for Kansas Power of Travel Here’s how to get started….

9. Kicking Off Kansas Power of Travel 2013 National Travel & Tourism Week (NTTW) The eyes of the nation are on the tourism industry throughout the U.S.

10. National Travel & Tourism Week 2013 Why National Travel & Tourism Week? May 4 – 12, 2013: 29 Years! 1984 the first full week of May is recognized annually Designated by a joint resolution and passed by U.S. Congress in 1983 Proclamation signed by President Ronald Reagan in White House Ceremony

11. National Travel & Tourism Week Awareness • Recognitions & observations expand yearly • Upwards of 150+ participants across the U.S. • Celebrations examples: • Rallies • Wearing of the red – shirts, hats & even shoes • Proclamations • Honor industry leaders • VIP lunches-media, elected officials, business leaders • Back of house tours

12. National Travel & Tourism Week 2013 Great Ideas to Celebrate National Travel and Tourism Week

13. Kansas Power of Travel: National Travel & Tourism Week Kansas Division of Tourism will facilitate “Kansas Power of Travel Coalition – Grass Roots National Travel & Tourism Week” ideas & tools to aid in efforts to communicate tourism media messaging.

14. Kansas Power of Travel: National Travel & Tourism Week What’s Planned? A fun & simple program inviting each Kansas DMO/CVB, Chamber or City to stand in support of YOUR OWN community’s tourism industry.

15. Kansas Power of Travel: National Travel & Tourism Week 2013 Focus: NTTW Targeting Local MEDIA Influence & Inform the Influencers! • Newspapers • Radio stations • TV/cable affiliates • Regional pubs and newsletters, e.g. schools, businesses, civic organizations

16. Kansas Power of Travel: National Travel & Tourism Week 2013 Focus: NTTW Targeting Local MEDIA Reverse Media Interview Exercise • Review/evaluate local media resources • Schedule appt with journalist during NTTW • Greet with media gift bag (supplied by Tourism Division) • Request reverse interview (“how to’s” at www.travelks.com/industry/ks-power-of-travel) • Have fun! Make a friend! Play to egos! • Create good news for tourism

17. Kansas Power of Travel: National Travel & Tourism Week How Can YOU Join In? www.travelks.com/industry/ks-power-of-travel 4 Key Components: • Registration Forms (industry) • Kansas Power of Travel Coalition PLEDGE & referral form • NTTW registration (optional) • Online Tool Kit (industry) • Power of Travel Media Bag (DMO’s) • Sharing (industry)

18. Kansas Power of Travel: National Travel & Tourism Week • REGISTER to join the coalition www.travelks.com/industry/ks-power-of-travel Online forms: • Kansas Power of Travel Coalition Pledge Sign-up & Referrals • NTTW Activities Participation Form (Due April 22nd)

19. Kansas Power of Travel: National Travel & Tourism Week • NTTW Online Tool Kit: (Industry) • County Economic Impact Data • Fast Facts & By the #’s • Press Release (state) • Press Release Template to Localize • Proclamation (state) • Proclamation Template to Localize • Logos (download) • Speaking Tips – Sample Conversation Topics with Media • Social Media Tips (US Travel pdf & link) • Photos for download

20. Kansas Power of Travel: National Travel & Tourism Week Kansas Power of Travel Media Bag (distributed to DMO’s only, week of April 22nd) gift bag including such as:

21. Kansas Power of Travel: National Travel & Tourism Week • NTTW Communicate & Share: • Share NTTW plans on website: Kansas Power of Travel Page;Facebook: Kansas Power of Travel; Twitter(@KSPowerofTravel) • Posts—Instagram, Facebook, Video, Twitter • Blog—Share activities • Follow-up—TravelKS.com

22. Kansas Power of Travel: National Travel & Tourism Week “Communicating Kansas Power of Travel” 2013 resources are available to industry members at: www.travelks.com/industry/ks-power-of-travel Questions? More Information? Cathy Kruzic: cathy@kruzic.com

23. Kansas Power of Travel CoalitionNational Travel & Tourism Week May 5-11, 2013 www.travelks.com/industry/ks-power-of-travel