1 / 8

( RED) Targets M usic A nd G aming F ans

( RED) Targets M usic A nd G aming F ans. Presentation By: Matthew Shephard & Cooper McCabe. (RED) Description. Created by Bono, (RED)’s mission is to help fight the AIDS/HIV epidemic and has raised $ 190 million since its launch in 2006 Brand partners include:

hoai
Télécharger la présentation

( RED) Targets M usic A nd G aming F ans

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. (RED) Targets Music And Gaming Fans Presentation By: Matthew Shephard & Cooper McCabe

  2. (RED) Description • Created by Bono, (RED)’s mission is to help fight the AIDS/HIV epidemic and has raised $190 million since its launch in 2006 • Brand partners include: • Apple, The Coca-Cola Company, Starbucks, Converse, Beats by Dr. Dre, Belvedere, Bugaboo, Gap, Nike, Penfolds, SAP and American Express. • Proceeds go to the Global Fund, which fights Aids/HIV, TB, and Malaria • Since 2002, (RED) and the Global Fund have committed $22.4 Billion to lifesaving programs in 150 countries • Countdown to Zero Campaign

  3. Article Summary • Brands such as Xbox and Converse, and celebrities including Elvis Costello, Dr.Dre, and Michael Jordan are pairing to launch global events. • Events include a series of global gaming, music and entertainment initiatives • Rush to Zero campaign • AIDS free generation by 2015

  4. The (RED) Rush Games • Launching on June 1st at E3 in Los Angeles • World’s largest gaming conference • Gamers globally can donate to compete against each other and celebrities on Xbox 360 and PlayStation 3 • Games include Madden 12, FIFA 12, KINECT Sports Season 2, and Gran Turismo 5.

  5. (RED) Music • (RED) Rows Initiative • Artists including Bryan Adams, Coldplay, Elvis Costello, Sheryl Crow, Death Cab for Cutie, The Killers, Tom Petty • Will be auctioning off premium seats and • Exclusive concert packages • Proceeds also go to the Global Fund. • Live music venues across the U.S. will also run (RED) Music promotions • A (RED) album will also be released.

  6. Cash & Rocket (RED) Tour • Goal: No child should be born with AIDS/HIV • A group of 70 female entrepreneurs • Includes lawyers, designers, doctors, CEOs, models, architects, fashion stylists traveling from London to Monte Carlo in (RED) branded vintage cars as part of a fund and awareness raising tour. • Each stop holds an exciting event and reveals of the latest (BUGABOO)RED collaboration (stroller company)

  7. Summary • (Red) continues to innovate their marketing initiatives • Successfully branded a charity that appeals to the youth

  8. Sources: • http://www.marketingweek.co.uk/news/red-targets-music-and-gaming-fans/4001804.article • http://www.bugaboo.com/learn/bugaboo-red

More Related