1 / 8

When And How Much Should A Startup Invest In Branding?

A brand is a term, name or a design that is used to identify your business, products or services. It also acts as a message or a communicating thing to the customers about what you are providing. It is important for a business to have a solid presence and identity in the targeted market to achieve success. If you want to register your business in everyone’s mind, then you need a well supported identity and branding. To get more information, visit https://www.marketingstrategy.com/startups-and-branding/

Télécharger la présentation

When And How Much Should A Startup Invest In Branding?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. When And How Much Should A Startup Invest In Branding

  2. Context • Introduction • Brand Building • Mindshare vs. Marketshare • Branding – Two Parts • Media spend • Brand identity

  3. Introduction • A brand is a term, name or a design that is used to identify your business, products or services. It also acts as a message or a communicating thing to the customers about what you are providing. • It is important for a business to have a solid presence and identity in the targeted market to achieve success. • If you want to register your business in everyone’s mind, then you need a well supported identity and branding.

  4. Brand Building • Brand Building is nothing but promoting good identity or feeling about the brand’s quality or services. • Building a brand effectively will also show increase in traffic and conversion. • A strong brand will definitely result in better sales.

  5. Mindshare vs. Marketshare • Mindshare is nothing but creating awareness about a brand. For example, if you think of a category, then you will remember only that brand and nothing else. • But sometime it will change to Marketshare. For example, if a person wants to buy anything then a brand should come in their mind. To achieve this, mindshare will help you. • Branding will be effective when you did some mindsharing. It helps you to win against your competitors.

  6. Branding – Two Parts • The branding is categorized into two parts that is - Brand idetity - Media spend • For a startup business, it is better to focus on sales initially rather than brand building. Because sales is the main thing to even promoting a brand.

  7. Media spend • Media spend is nothing but promoting the created brand identity through media. • It is the thing which people refer to when they think of a category. This will also be very useful in building mindshare. • Some of the mediums you can use for media spend are - Television, radio or billboard advertising - Social Media followings - SEO and PR - Paid postings - Sponsorships, etc

  8. Brand identity • Brand identity is creating a consistent identity about the product. • It is the very first step in brand building. Start ups can undoubtedly invest in brand identity. • Creating identity includes - Getting a suitable name, logo, informational design and domain - Developing an appropriate website - Good content and much more.

More Related