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Inclusive Design

Inclusive Design. Project Proposal. By: Jackie O’Dowd Saskia Swaan Joe Moore. Presentation Outline:. Aim of Project Users & Demographics Technology & the Age Divide Identifying the Issues Personas Idea Generation The Product/Concept Product Research/Technical Feasibility

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Inclusive Design

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  1. Inclusive Design Project Proposal By: Jackie O’Dowd Saskia Swaan Joe Moore

  2. Presentation Outline: • Aim of Project • Users & Demographics • Technology & the Age Divide • Identifying the Issues • Personas • Idea Generation • The Product/Concept • Product Research/Technical Feasibility • Inclusivity (Trojan Horse) • Conclusion • References

  3. The aim of the project… • …is to design a product or service for a population with a capability loss, using an inclusive design.

  4. Over 60’s Who are the users?

  5. User Demographic: 60+ 1980 2012 (WHO, 2012)

  6. User Demographic: 89% (Social payments) 56% €352,18 (single income) Income • € 446,94 (shared income) Chronic illness (CSO, 2012)

  7. Technology & the Age Divide • Computer & Internet Usage: 60% 35% 15% 16-49 yrs 50-64 yrs 65-74 yrs ( Cullen, K., Dolphin, C., Delaney, S., & Fitzpatrick, M., 2010 )

  8. Technology & the Age Divide 45% 39% (Zickuhr K., & Smith A.,2012)

  9. Technology & the Age Divide 95% (Zickuhr K., & Smith A.,2012)

  10. Technology & the Age Divide • Negative Attitudes • Feeling too old to learn, too hard • And only 10% use phone for Internet : • -preference for pay as you go • -perceived as complicated and difficult • -nervous using new electronic device (Hargreaves, G. , 2011).

  11. Age of Respondents: Capability Loss: < 60 yrs 60 – 79 yrs 15% 45% 33% Hearing Poor Vision Memory Issues

  12. Personas: Sally Harry

  13. Idea Generation Simple is Not the same as stupid (Hargreaves, G., 2011).

  14. The Product/Concept:

  15. Product Research/ Technical Feasibility O2 Joggler

  16. Inclusivity

  17. Conclusion Trojan horse effect Technology and the Age divide

  18. Thank you for listening… Any questions?

  19. References Cullen, K., Dolphin, C., Delaney, S., & Fitzpatrick, M., (2010). Survey of older people and ICTs in Ireland. Retrieved October 20, 2012, from http://www.dcenr.gov.ie/NR/rdonlyres/DA00462A- D51B-4C6F-8DBF-B08D0191D931/37829/SurveyofOlderPeopleandICTsinIrelandResearchReportb.pdf CSO (2012). Survey on income and living conditions (SILC). Thematic Report on the Elderly 2004, 2009 and 2010.Retrieved October 20, 2012, from http://www.cso.ie/en/media/csoie/releasespublications/documents/silc/2010/elderly0409and10.pdf Hargreaves, G. (2011). Smartphone fear factor for over 65s.Retrieved October 20, 2012, From Aging and the use of the internet (n.d). Retrieved October 20, 2012, from http://www.nominettrust.org.uk/sites/default/files/NT%20SoA%20- Ageing and the use of the internet.pdf • Swaan, S. (2012, November 7). ). Survey Monkey. Retrieved from https://www.surveymonkey.com WHO (2012). Are you ready? What you need to know about aging? Retrieved October 20, 2012, from http://www.who.int/world-health-day/2012/toolkit/background/en/index.html Zickuhr K., & Smith A.,(2012).Digital differences. While increased internet adoption and the rise of mobile connectivity have reduced many gaps in technology access over the past decade, for some groups digital disparities still remain. Retrieved October 20, 2012, from http://pewinternet.org/~/media/Files/Reports/2012/PIP_Digital_differences_041312.pdf

  20. References (Images) Calendar [Image] (n.d.). Retrieved November 8, 2012, from http://www.wherestheshuttle.com/Announcements.html Cartoon boy [Image] (n.d.). Retrieved November 8, 2012, from http://drawsketch.about.com/od/cartooning/ss/cutecartoon.htm Chronic illness[Image] (n.d.). Retrieved November 1, 2012, from http://www.thetotalwellnessdoc.com/wp- content/uploads/image/pills.jpg Family group[Image] (n.d.). Retrieved November 1, 2012, from http://www.mandysmoon.com/store/images/Category_Images/Specialty_Items_Department/people_row_spe cialty_items.jpg Family image[Image] (n.d.) Retrieved November 1, 2012, from http://www.lesswaste.org.uk/greene_family.bmp Family member’s gif[Image] (n.d.). Retrieved November 1, 2012, from http://www.mandysmoon.com/Qstore/uploads/familyhomepg.giffamily group Fear of technology[Image] (n.d.). Retrieved November 1, 2012, from http://itineraryforvision.files.wordpress.com/2011/06/fear_technology.jpg • Globe [Image] (n.d.). Retrieved November 8, 2012, from http://www.clker.com/clipart-planet-earth-1.html • Globe digital divide [Image] (n.d.). Retrieved November 8, 2012, from • http://cdn6.fotosearch.com/bthumb/CSP/CSP200/k2003722.jpg • I-Pad [Image] (n.d.). Retrieved November 8, 2012, from http://dualbrowser.19e3.com/ • Hit thumb with hammer [Image] (n.d.). Retrieved November 1, 2012, from http://images.clipartof.com/small/438632-Cartoon-Man-Holding-His-Throbbing-Thumb-After- • I said sit [Image] (n.d.). Retrieved November 1, 2012, from http://tizona.files.wordpress.com/2009/04/i_said_sit.jpg?w=504

  21. References (Images) Lady [Image] (n.d.). Retrieved November 8, 2012, from http://data.whicdn.com/images/17244165/6042694297_6d5d4a8d79_z_thumb.jpg Little lady [Image] (n.d.). Retrieved November 8, 2012, from http://www.madeit.com.au/uploaded/2012-9- 21/f62952742Db4ee2D49ee2Dafd82D5ab99268000cPREVIEW2.jpg Man in front of computer [Image] (n.d.). Retrieved November 1, 2012, from http://www.toonpool.com/user/997/files/just_how_you_feel_out_of_memory_351575.jpg Memory loss[Image] (n.d.). Retrieved November 1, 2012, from http://thatssuperfood.com/wp- • content/uploads/2010/04/memory-loss-2.jpg • Money green [Image] (n.d.) Retrieved November 1, 2012, from http://www.clker.com/cliparts/A/U/J/c/h/u/stacks-of-money-hi.png • Old man w/ pipe [Image] (n.d.). Retrieved November 8, 2012, from • http://www.clipartmojo.com/clip-art/old-man-smoking-pipe-3228/ • Old man w/ tie [Image] (n.d.). Retrieved November 1, 2012, from • http://www.zazzle.ca/funny_cartoon_male_old_man_angry_postcard-239911656608042186 • Old woman cartoon [Image] (n.d.). Retrieved November 8, 2012, from • http://barbarah.files.wordpress.com/2011/09/older-lady.png • Short sighted caterpillar [Image] (n.d.). Retrieved November 1, 2012, from http://www.flikie.com/wp- • content/uploads/2011/01/3D_20110111_Shortsighted-Caterpillar.jpg

  22. References (Images) Smart phone [Image] (n.d.) Retrieved November 8, 2012, from http://www.uk2.net/blog/your-smartphone-is-changing-the-way-web-servers-get-built/ . Stack of coins [Image] (n.d.) Retrieved November 1, 2012, from http://thumbs.dreamstime.com/thumblarge_337/1227646470i44Nr2.jpg Trojan horse [Image] (n.d.). Retrieved November 1, 2012, from http://cache3.asset- cache.net/xt/88364414.jpg?v=1&g=fs1%7C0%7CLIQ%7C64%7C414&s=1

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