INCLUSIVE DESIGN AND DESIGN EXCLUSION Hua Dong and John Clarkson Engineering Design Centre
Inclusive Design Definition: An approach to the design of mainstream products and services that are ‘accessible and usable by as many people as reasonably possible, without the need for adaptation or specialist design.’ BS 7000 Part 6. British Standards Institute, 2005
Inclusive Design Context: Market pull: e.g. Population ageing Technology push: e.g. Mobile technology Legislation: e.g. Disability Discrimination Act ...
Design Exclusion Definition: Design exclusion arises when product demands exceed the actual capability of targeting users for interacting with the product.
Design Exclusion Frustration and exclusion
Design Exclusion Example: Picture: an example of design exclusion
Why Does Design Exclude? A contrast: Designers (Source: Design industry research 2005) 62% of designers are under 40 30% of designers are in their 20s 61% of designers are men Consumers (Source: UK census 2001) 21% of UK population is over 60 Half of the UK population is now over 46 Fewer men than women at all ages over 21
How to Design Inclusively? Empathise users Pictures to illustrate two methods of empathising users
How to Design Inclusively? Involving users in the design process Case study 1: ‘Kettlesense’ Case study 2: B&Q DIY tools Case study 3: Rx hand tools Case study 4: Tools for pieceworkers
Case Study 1 Kettlesense Three slides: (Credit: Alloy Total Product Design) Slide 1: project background Slide 2: an image of ‘Kettlesense’ Slide 3: a picture showing the ‘critical user forum’
Case Study 2 B&Q DIY tool Three slides: (Credit: HHRC and Matthew White) Slide 1: project background Slide 2: an image of Gofer screw driver Slide 3: a picture showing user groups involved
Case Study 3 Rx hand tool Three slides: (Credit: Ergonomidesign) Slide 1: project background Slide 2: an image of Rx hand tool Slide 3: a standard procedure of user testing
Case Study 4 Tools for manual pieceworkers Three slides: (Credit: HHRC and Yoko Tsurumaru) Slide 1: project background Slide 2: an image of the tools for pieceworkers Slide 3: a picture showing users using the tools
Conclusion Some design exclusion may be seen as a reflection of gender inequalities on design practice, however, by effectively working with users, designers can develop more inclusive solutions, thus countering such design exclusion.