MARKETING YOURSELF

1. MARKETING YOURSELF

2. As the world is changing, evolution and growing generations are taking a big part of the educational and economical system. The rate of university graduates is growing at a fast rate and the standard requirements for job opportunities are multiplying. All candidates on a job hunt are adversaries in a qualification competition. This is where knowing how to market yourself and to state the importance of social networking and cultural knowledge takes part.

3. 10 Key Points to Marketing Yourself • Get to know your interests and skills • Create a professional armed résumé according to your skills and experiences • Dress to impress • Charm your way to the top • Be open minded • Use proper body language and be aware of its implications • Be aware of the country’s culture • Network for contacts and references • Be prepared, relax and breath, it’s only an interview, you are ready • Follow up and keep an update

4. MARKETING YOURSELF – INTRO For any company to distinguish your qualities from the rest of the rivalry, you must, first and foremost : • have an armed résumé that will catch their attention • show off your profile to the world by networking Once you have succeeded at charming your way to an interview: • personal presentation takes its ground. Dress to impress! • Be aware of your body language • globally, the values, the culture and the body language differ, learn them!

5. MARKETING YOURSELF Get to know your interests and skills • What do you like? • What are you good at? • Where do you see yourself in 20 years?

6. MARKETING YOURSELF Create a professional armed résumé according to your skills and experiences • Information you need in your resume • Choosing a format • Adding Style

7. MARKETING YOURSELF Dress to impress • Research the job you are aiming to achieve • Dress appropriately for the job • Women • Skirt or pant suit (Blue, Gray, Brown, Black) • Neutral Colored blouse • Avoid overbearing jewelry • Low heeled shoes (Never open toed) • Keep makeup to a minimum • Have well groomed hair • Manicured nails • Men • Well tailored suit (Navy blue, Black, Gray) • Solid colored socks • Leather shoes • Trimmed Facial Hair • Well groomed hair

8. MARKETING YOURSELF Charm your way to the top Stand out to be remembered and recognized Use small talks to keep the listener’s attention Fascinate them with your charm and simplicity

9. MARKETING YOURSELF Be open minded Be open to negative feedback and criticism to grow further. Be opened to different cultures and ideologies. You may think you know, but keep your eyes open! “The only true wisdom is in knowing you know nothing.” ~Socrates

10. MARKETING YOURSELF Use proper body language and be aware of its implications Be aware of the following body language give-aways*: Posture Movement and Gestures Eye Contact Hands and Arm Positioning Tone of Voice Facial Expressions Space *Body language differ from culture to culture, make sure you know which culture you are speaking to!

11. MARKETING YOURSELF Be aware of the country’s culture • Tips: • Get to know the language and body language • Making messages relevant and understandable • Considerthatwhatmay engage and interestyoumightoffendanother • Keepit short and simple • Small acts of kindnesscandemonstrateempathy and concern • Fun fact: • A firmhandshakeis not alwaysappreciated • It willbeappreciated by the german and the swiss. • It willbehated by the french and the italian. • The britsmightjustthinkyou are a real bore!

12. MARKETING YOURSELF Network for contacts and references • Start with an introduction Speech • Build a relationship • Distinguish yourself from others • Have your contact information ready • Tips • Never stop looking for contacts ( each week ) • Talk to the teachers about their areas. (Important) • Just ask for information, you’re not there to sell to anyone, NEVER ask for a job. • Give your business card when the moment is opportune.

13. MARKETING YOURSELF Be prepared, relax and breath, it’s only an interview, you are ready • Be aware of your body language • Dress in consequence • Listen more than talk • Be confident… but not too much! • Answer and ask relevant questions

14. MARKETING YOURSELF Follow up and keep an update • Don’t give up after the first try! • “When the world says, "Give up,"Hope whispers, "Try it one more time."~Author Unknown

15. MARKETING YOURSELF Credits ZENOME http://www.zenome.com/directory/index.php?parentID=007.061.045.999 ARMED RÉSUMÉ http://www.pueblo.gsa.gov/cic_text/employ/resumes/resumes.pdf http://www.deakin.edu.au/current-students/assets/resources/services/careers/successful-resume.pdf DRESS TO IMPRESS http://tcbsolutions.net/Proper_Attire_and_etiquette_for_men_and_women.pdf http://www.career.unm.edu/forms/interview_dress.pdf SOCIAL CHARM Hogshead, Sally. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness, 2010. Print. BODY LANGUAGE http://careervanity.com/shameless_self-promotion_tips_promote_yourself.htm/ http://www.mb.com.ph/articles/231235/physical-communication-body-language COUNTRY CULTURE Rapaille, Clotaire. TheCulture Code an Ingenious Way to Understand Why People around the World Buy and Live as They Do. New York: Brodway, 2006. Print. NETWORKING http://www.luc.edu/law/career/pdfs/Handouts/Networking_Guide.pdf http://businessgrow.info/pdf/networking_Your_most_valuable_self-marketing_strategy.pdf INTERVIEW PROCESS http://career-advice.monster.ca/job-interview/interview-preparation/interview-performance-tips-canada/article.aspx http://www.morebusiness.com/running_your_business/businessbits/d1017017160.brc