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MARKETING YOURSELF

MARKETING YOURSELF. M. E. WOOD Assistant Dean UCONN’S SCHOOL OF ENGINEERING SHPE RLDC 2008. MTV. M = Management Structure T = Technology within the organization V = Vision and Mission What information is out there about you??? - Myspace - Youtube - Facebook - other sites.

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MARKETING YOURSELF

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  1. MARKETING YOURSELF M. E. WOOD Assistant Dean UCONN’S SCHOOL OF ENGINEERING SHPE RLDC 2008

  2. MTV • M = Management Structure • T = Technology within the organization • V = Vision and Mission • What information is out there about you??? - Myspace - Youtube - Facebook - other sites

  3. Cover Letters - Purpose • Purpose: • A cover letter's purpose is to obtain an interview, not tell a lengthy story. • The focus should be on your qualifications • And convey that you know some details about the company • And secure an interview.

  4. Cover Letters – Two TypesSpecific and General • The specific cover letter is directed at a specific company, specific person, and position. • The specific cover letter personally addresses the company’s needs. • It also sends a positive message to the employer that you are truly interested because you took the time to write an individual letter. • A general cover letter is often addressed Dear Employer, (with date omitted) and emphasizes your qualifications in hopes that a position will be available to utilize your skills.

  5. Example A Street AddressCity, State ZipDate of writing NameTitleCompanyStreet AddressCity, State, Zip Dear Mr./Ms: I am applying for the Sales Associate position which we discussed during the Career Fair at The George Washington University in Washington, D.C. on (date). My varied sales experience and my bachelor's degree in Business Administration are my strongest qualifications for this position. As you can see from the enclosed resume, I have sold a variety of products through my extracurricular activities and have worked in many banking environments through my cooperative education and internship positions. My marketing, computer research, and customer relations experiences, as well as my oral and written communication skills, should prove valuable in increasing (name of company's) sales volume. I am enthusiastic about pursuing a career in sales with (name of company) because of its diverse product line and international scope. I would welcome the opportunity to meet with you and can be reached at (phone number) from noon to five daily. I will be in New York next week and will call you on (date) to discuss the possibility of an interview. Sincerely,(Handwritten sig.)Your name, typed Enclosure(s) Example B Street AddressCity, State, Zip Date of writing NameTitleCompanyStreetCity, State, Zip Dear Mr./Ms.: Should you be in the market for a seasoned, accomplished Senior Financial Analyst who has established an excellent reputation for successful acquisition analysis, the enclosed resume should be of interest to you. My background includes an M.B.A. in Finance from The George Washington University, coupled with over six years experience in acquisition analysis with the Corporate Business Development Department of a Fortune 100 consumer products company. During this time, I completed analysis of 26 potential acquisition targets, which resulted in successful acquisition of six highly successful companies. These included: · a $30 million acquisition of a baking company that has provided a 22% average ROI for the first two years of operation · a $22 million acquisition of a foods distribution company showing an 18% ROI in the third year of operation · a $55 million purchase of a plastic wrap manufacturer that has yielded an 11% return during the first full year of operation Importantly, all companies acquired have been profitable, with the lowest ROI standing at 6.2%. Additionally, all acquisitions were successfully concluded at an average purchase price of 2.3 times net profit. I would welcome the opportunity to meet with you to discuss how, as a Senior Analyst, I might make similar contributions to your firm. Should you wish to explore this matter in greater detail, please contact me at (212) 485-2957. Thank you for your consideration. Sincerely, (Handwritten sig.) Your name, typed Enclosure Samples of cover letters

  6. Example C: Networking Letter 5260 36th Street NWWashington, D. C. 20008April 15, 1996 Ms. Dorothy KennedyMuseum DirectorAny Museum444 Everett CourtCleveland, Ohio 44103 Dear Ms. Kennedy: I am a senior at The George Washington University completing a degree in art history. I have experience working at the Robert E. Lee Boyhood Home in Alexandria, Virginia and at the Corcoran Gallery of Art here in Washington. I spent my junior year abroad studying at a special program for art history majors at the Louvre. Dr. Smith, Professor of Art History here at the University suggested that I contact you. She thought that you would be in an excellent position as an alumna of the University and as an experienced museum professional to assist me with career advice. As an art history major, I am exploring several career paths. Curatorial work, historic preservation research, and art education all sound interesting to me, but I am not sure how to focus my search and would like to be more knowledgeable about employer requirements. It would be extremely beneficial for me to hear your advice about the long-term implications of each path. I would be especially grateful for whatever you could tell me about the day-to-day activities of entry-level positions in a museum. I shall call you next week to see if we can arrange a brief meeting when I am home during spring break. Thank you for considering my request. Sincerely,Moira Deal Example D Street AddressCity, State, ZipDate of writing NameTitleCompanyStreet AddressCity, State, Zip Dear Mr./Ms.: Union Carbide's extensive list of products and wide range of sales offices are attractive to me as I seek a position in the area of technical sales. My background encompasses both technical and sales abilities. You will notice in my resume that I worked as a summer intern for the city of Philadelphia and assisted a city engineer in the field of wastewater treatment. The UNOX System that you have developed is a method with which I am familiar, both from an experiential and a research capacity. In my summer job, the process we used involved utilizing oxygen gas in the wastewater treatment process. For various course projects, I had the opportunity to conduct in-depth research on a filtering process that supports wastewater treatment. As a supplement to my technical skills, I have developed capabilities in the field of sales. My position with the ACME Sales Company netted a $20,000 profit this past summer and the honor of being named Number 1 Salesperson in Cuyahoga County, Ohio. In addition, I was privileged to be the co-author, with my marketing professor, of an article entitled "The Art of The Sales Deal." This combination of practical and research experiences can be applied to the distribution of the growing number of consumer products of Union Carbide. I would welcome the opportunity to review my qualifications and background in greater detail and will call you next week about the possibility of such a meeting. I plan on being in South Charleston the week of (date) and hope we can arrange a meeting at your convenience during this period. Thank you for your attention. Sincerely,(Handwritten sig.)Your name, typed Enclosure Cover Letter Examples con’t.

  7. 7124 S. DeCoto StreetAny Town, Any State 36254Telephone: (815) 879-2680 January 30, 2007 Mr. Smith - Dir. of Human ResourcesAnnie Kate Associates524 Fair Lane StreetAny City, State 78194 Dear Mr. Smith: I am responding to your advertisement in The City Tribune (dated 1/20/00), regarding the Pharmaceutical Representative position.  Please find enclosed my resume showing my education, experience, and background. I have over 7 years experience in the sales and marketing field, and 3 years experience as an LPN staff nurse. Throughout my sales and marketing career I won top sales awards, and trained other sales representative’s specific sales techniques to increase their sales. I enjoy working with the public, as well, demonstrating products, and educating others in their uses. I believe I would excel in pharmaceutical sales because I truly find sales a challenging and rewarding career; as well, my nursing background offers an advantage in better understanding the products I would sell. May I arrange an interview to further discuss my qualifications? I am available for an interview at a mutually convenient time. Thank you for your time and consideration. Sincerely, Sally B. Doe Enclosures Please research one of the following companies and submit a cover letter along with your resume to me. Accenture Boeing Company Connecticut Light & Power Devon Energy Disney World DuPont General Dynamics Electric Boat INTEL Lockheed Martin SAS Institute Unilever United Technologies Corporation marty@engr.uconn.edu Cover Letter Examples con’t.

  8. Summary • M • T • V

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