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Morro Bay Marketing Presentation

Morro Bay Marketing Presentation. August 9, 2012. Sunset Magazine Coastal Issue September 2012. Sunset Magazine Weekend Escapes September 2012. TripAdvisor.com Sponsorship Page — July Runs through October 2012. 4642 page views 342 clicks 7.37 CTR. Last month: 7.38% CTR.

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Morro Bay Marketing Presentation

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  1. Morro Bay Marketing Presentation August 9, 2012

  2. Sunset Magazine Coastal Issue September 2012

  3. Sunset Magazine Weekend Escapes September 2012

  4. TripAdvisor.com Sponsorship Page — JulyRuns through October 2012 • 4642 page views • 342 clicks • 7.37 CTR Last month: 7.38% CTR

  5. Canadian Traveler 2012–2013

  6. Bay Area News Banner Ad Campaign MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com • iPhone App: 7/1–7/31 • 35,567 impressions • 210 clicks  0.54% CTR

  7. Travel Coupon Guide — OnlineMay–August 2012 • 103,211 impressions • 109 clicks  .11% CTR

  8. Travel Coupon GuideMay/June 2012

  9. SLO VCB Ad Contracted thru 6/2013

  10. August E-Blast—Constant Contact

  11. Morro Bay Savor Ultimate Getaway Package

  12. Morro Bay Savor Ultimate Getaway Package

  13. Morro Bay Bus WrapsBus Rolls July – 2012

  14. Morro Bay Bus WrapsBus Rolls July – 2012

  15. Examiner.com: Oyster Festival

  16. YouTube: Morro Bay Bike Parade

  17. Tribune: Skate Magazine and Museum

  18. Tribune: Shades of Gray in Morro Bay

  19. Tribune: Morro Bay to Hit the (Air)waves

  20. Tribune: Savor Article

  21. News Releases in the Works • Avocado and Margarita Festival — July 31, 2012 • Morro Bay Triathlon — September 1, 2012 • Morro Bay’s Participation in Savor 2012 — August 15, 2012 • TOT Success • Battle of the Bay

  22. Google Analytics: Total Website Visits

  23. Google Analytics: Total Page Views

  24. Google Analytics: New vs. Returning Visitors

  25. Google Analytics: Smart Phone Visitors

  26. Google Analytics: Smart Device Visitors

  27. Google Analytics: Top 10 Referring URLs

  28. Google Analytics: Top 10 Referring Cities

  29. Jackrabbit Analytics: Jackrabbit Clicks

  30. TOT for 2010/11 and 2011/12

  31. Google Analytics: Added Email Addresses Added 33 new email addresses to database. 9,447 Total Addresses

  32. New Facebook “Likes”

  33. Facebook Recent Guest Posts

  34. Facebook Posts

  35. Facebook Posts

  36. Facebook Posts: Visit California

  37. Twitter Posts

  38. Fall 2012 Marketing Recommendations • Sunset Magazine – September 2012 Coastal Issue • Weekend Escapes Magazine (Sunset Special Issue) • Savor Social Media Opportunities • TripAdvisor.com:Sponsorship Page & Banner Ad Campaign • Virtual Tourist.com • Desert Sun – Online Banner Campaign • Bay Area News Group – Mobile & Banner Ads • Sunset.com – Mobile and Banner Ads • Visitca.com – Mobile and Banner Ads • SLO VCB Banner Ads • Canadian Travel Magazine

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