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Morro Bay Marketing Presentation

Morro Bay Marketing Presentation. June 14, 2012. Sunset.com Banner Ads May 2012 Reporting. Last month .26 CTR. 71,836 impressions 264 clicks  .37% CTR. 60,819 impressions 123 clicks  .20% CTR. Last month .19 CTR. TripAdvisor.com Sponsorship Page—May Runs through October 2012.

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Morro Bay Marketing Presentation

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  1. Morro Bay Marketing Presentation June 14, 2012

  2. Sunset.com Banner Ads May 2012 Reporting Last month .26 CTR • 71,836 impressions • 264 clicks  .37% CTR • 60,819 impressions • 123 clicks  .20% CTR Last month .19 CTR

  3. TripAdvisor.com Sponsorship Page—MayRuns through October 2012 • 2656 page views • 47 clicks • 1.77% CTR Last month was .37 CTR Average CTR is .10 for TripAdvisor Last month: 1.19% CTR In negotiation with Trip Advisorfor 2012-13 marketing. We are looking at mobile applications and unique products.

  4. LA Times Banner Ad Stats: 728 x 90 • Daily Blog: Travel and Deals • 15,165 impressions • 30 clicks  .20% CTR • LaTimes.com: Travel • 87,114 impressions • 224 clicks  .26% CTR Last month: .12% CTR Last month: .28% CTR

  5. LA Times Banner Ad Stats: 300 x 250 • Behavioral Targeting Cube: • 207,613 impressions • 346 clicks  .17% CTR Last month: .16% CTR • Getaway Newsletter 5/9–5/15: • 4756 impressions • 56 clicks  1.18% CTR

  6. Yahoo! Banner Ad • 78,648 impressions • 180 clicks  .23% CTR Last month .20 CTR

  7. Bay Area News Banner Ad • Computer: 5/1–5/31 • 299,699 impressions • 357 clicks  .12% CTR Last Month CTR: .15% • iPhone App: 5/22–6/5 • 170,278 impressions • 1,012 clicks  .59% CTR • iPad: 5/23–5/27 • 23,398 impressions • 602 clicks  2.23% CTR

  8. SLO VCB Ad Contracted thru 6/2013

  9. June E-Blast—Constant Contact

  10. Savor the Central Coast

  11. Morro Bay Bus Wraps

  12. San Francisco Chronicle Article

  13. Mustang Daily Article

  14. Sacramento Bee

  15. The Tribune

  16. PR Newswire: United Business Media

  17. KCOY

  18. NBC Bay Area News

  19. News Releases • Morro Bay 4th with reference to Skateboard contest (Youtube video from Jack Smith)—Released May 28,2012 • Morro Bay Triathlon (Sports Destination Marketing Magazine—editorial on event)—Coming out in June/July 2012 issue News Releases in the Works • Morro Bay Success Press Release — June 14, 2012(TOT, Press, Features in Sunset and other pubs, New Website) • Oyster Festival Follow-Up Press Release — June 20, 2012 • Savor Tour Press Releases — Dates TBD

  20. New Morro Bay Website — Live! Social Media Campaign includes: Facebook, Twitter, Pinterest and blogs in the works!

  21. Google Analytics: Total Website Visits

  22. Google Analytics: Total Page Views

  23. Google Analytics: New vs. Returning Visitors

  24. Google Analytics: Smart Phone Visitors

  25. Google Analytics: Smart Device Visitors

  26. Google Analytics: Top 10 Referring URLs

  27. Google Analytics: Top 10 Referring Cities

  28. Google Analytics: Lodging Report

  29. Jackrabbit Analytics: Jackrabbit Clicks

  30. TOT for 2010/11 and 2011/12

  31. Google Analytics: Added Email Addresses Added 50 new email addresses to database. 9,414 Total Addresses

  32. New Facebook “Likes” 3,441 Total “Likes.”

  33. Facebook Posts

  34. Facebook Posts

  35. Twitter Posts

  36. Twitter Posts

  37. Sample Pinterest Post

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