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05.899/499 Analytics Dashboards

05.899/499 Analytics Dashboards. Jim Morris John Zimmerman Spring Semester 2012. Your service is a market probe . Whatever you believe today, you can know much more after the first months of operation. What is currently unknown? Basic demand for service

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05.899/499 Analytics Dashboards

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  1. 05.899/499Analytics Dashboards Jim Morris John Zimmerman Spring Semester 2012

  2. Your service is a market probe. • Whatever you believe today, you can know much more after the first months of operation. • What is currently unknown? • Basic demand for service • Response to various advertisements • Response to initial engagement • Competitive solutions • Measure • Hits from Google ads • Downloads • Registrations • Success as perceived by guest • Repeat engagements • Model guests. Create theories of behavior.

  3. Ridesharing Service • Any matching service requires a critical mass of guests before it has a chance of success. • Create a guaranteed response for earlier adopters. • “We’ll email you as soon as we find someone.” not “We can’t find a match.” • Contract with taxi service to create pool of drivers. • Measure. • Riders vs. Drivers • Times and routes • One time offer vs. standing offer • What is the frequency of returns after a successful match vs. the frequency after no match? • What is the critical mass? • How much promotion is needed to reach critical mass?

  4. Re-tweeting Network • Idea: Provide a “thank-you” button that allows any recipient to award points to senders.Control quantity of points so that it becomes a pseudo currency. • Questions • Are points valued? • How should points be awarded upstream? • Do gatekeepers emerge; i.e. people with large inflow and outflow of points? • When, in the process of reading something, are people likely to award points? • Measure • Tendency to send • Tendency to thank • Response to thanks • Tendency to increase point accumulation

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