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Strategic Recommendations for Rogers Communications in Wireless and Internet Markets

This report analyzes the current situation of Rogers Communications, focusing on both wireless and internet sectors. With industry leaders shaping the market, we assess the challenges such as declining landline revenues and the need for a comprehensive action plan. The recommendations address growth in smartphone data usage, marketing strategies for wireless and internet services, and ways to enhance subscriber retention. We conclude by outlining strategic directions while responding to emerging trends and customer needs in telecommunications.

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Strategic Recommendations for Rogers Communications in Wireless and Internet Markets

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Presentation Transcript

  1. RogersCommunications Sheetal Gurrala Ji Sun Hong Jacquiline Njiraine Gabriela Silva Betel Solomon

  2. Current Issues

  3. Recommendations

  4. Current Situation Industry leaders in Wireless 3rd place in Internet

  5. Strategic Direction

  6. Wireless

  7. Why Wireless?

  8. Internet

  9. Why internet?

  10. Television

  11. Landline Telephone • Subscriber significantly lower

  12. Media

  13. ActionPlan

  14. Action Plan For Marketing Wireless

  15. Action Plan For Marketing Internet

  16. Growth in wireless

  17. Data Usage (Smartphone's)

  18. Television - Revenues

  19. Landline - Revenues

  20. Rogers Conclusion

  21. Questions?

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