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RogersCommunications

This document outlines the current situation and challenges faced by Rogers Communications in the wireless and internet industries. It highlights the company's third-place standing in internet services and analyzes the significant decline in subscription revenues in television and landline services. The report proposes actionable recommendations for marketing strategies in both wireless and internet sectors, aimed at enhancing growth in wireless data usage and improving overall market performance. Key industry leaders' insights are included to support strategic direction.

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RogersCommunications

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Presentation Transcript

  1. RogersCommunications Sheetal Gurrala Ji Sun Hong Jacquiline Njiraine Gabriela Silva Betel Solomon

  2. Current Issues

  3. Recommendations

  4. Current Situation Industry leaders in Wireless 3rd place in Internet

  5. Strategic Direction

  6. Wireless

  7. Why Wireless?

  8. Internet

  9. Why internet?

  10. Television

  11. Landline Telephone • Significantly lower subscription

  12. Media

  13. ActionPlan

  14. Action Plan For Marketing Wireless

  15. Action Plan For Marketing Internet

  16. Growth in wireless

  17. Data Usage (Smartphone's)

  18. Television - Revenues

  19. Landline - Revenues

  20. Rogers Conclusion

  21. Questions?

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