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Stop Pollution Now!

In the impactful design of "Stop Pollution Now!", we aim to raise awareness about the urgent need to combat pollution. Through Swiss Design principles, characterized by asymmetric layouts and the use of Helvetica, we emphasize the stark consequences of pollution on the environment and the health of future generations. The striking visuals of dark clouds and the minimalist color scheme evoke a sense of gloom and urgency, reminding viewers that if action isn't taken, we risk losing something as vital as the sun. Join the cause to stop pollution before it’s too late!

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Stop Pollution Now!

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Presentation Transcript

  1. Stop Pollution Now! Or You Will Miss The Sun. By Henry Lo, Fred Wu & Lei Liang

  2. Our Style • Swiss Design • a.k.a. International Typographic Style • found in Switzerland in 1950s • follows grid system • asymmetric layouts • uses Helvetica as typeface • also favors photographs

  3. Examples

  4. Our Designer • Josef Müller-Brockmann • Swiss graphic designer • simple designs • clean use of typography

  5. Examples

  6. Our Cause • Pollution • must be stopped • pollutant released into atmosphere • and darken the sky • making air less clean • causes health problems

  7. FinalPoster • Photo taken from Vancouver • Typeface • Helvetica • Both title & body • Tilted axis for a disastrous effect

  8. Font-related • Bright colours contrast well against background • Hierarchy • You will miss the sun (Bigger, as Title) • Stop pollution now! (Smaller, as whisper) • The space between words align with the buildings below

  9. Connotation • Dark clouds = pollutants • The buildings = us • dark colour scheme makes us feel gloomy • Big picture is, if we don’t stop, something bad will happen

  10. Continue… • the word “SUN” is being underlined • emphasizing on the what we will lose • The phrase under the line, whisper to us the answer • STOP Pollution Now!

  11. Any Questions? Feel free to ask =]

  12. Thank you ! And please STOP Pollution Now !!!

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