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Radoslav Škapa

Explore the dynamic development of the retail market of consumer goods in the Czech Republic over the past 20 years. Discover the shift from supplier dominance to customer dominance, and the establishment of more efficient and modern distribution channels by multinational supply companies. Gain insights into the market proportion of hypermarkets, supermarkets, and discount stores, and the changing preferences of consumers.

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Radoslav Škapa

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  1. Retail in Czech Republic Radoslav Škapa

  2. Retail in Czech Republic (overview) • Retail market of consumer goods • Dynamical development in the past 20 years • Supplier’s dominance transformed into customer’s dominance • Multinational supply companies established new, moreefficient and modern distribution channels • The market proportion of hypermarkets, supermarkets and • discount stores is fully comparable to the Western • European countries, following actual tendencies

  3. Share on turnover TOP50 The share of turnover per proprietor type Coop State Local Internatioal Pramen: INCOMA Research

  4. THE MAIN SHOPPING PLACE FOR FOOD (development 1997-2007)

  5. THE MAIN SHOPPING PLACE FOR FOOD (development 1997-2007) Small shops

  6. Cumulative number of hypermarkets

  7. Large-area shops (hypermarkets, discounts and supermarkets) as a whole have been permanently strengthening their market share but have been losing customers in sensitive goods categories. Remain the main point for shopping of durable food products as packed food products, beverages (Consumers preferences are usually from 75% to 83% Loosing in fresh food products (bread, pastry etc.) or specialized assortment of drugstore and cosmetics products (which are interesting from point of view of the margin!!!) Tendencies in Czech retail (2008)

  8. TREND: POKLES ROLE MENŠÍCH PRODEJEN plocha hypermarketů 2006: 1.000.000 m2 • podíl malých prodejen rychle klesá • rostou velké širokosortimentní prodejny Pramen: INCOMA Research / SHOPPING MONITOR

  9. „category killer“ roku 2010? TREND: RŮST ROLE MENŠÍCH PRODEJEN! (hlavní nákupní místo čerstvého masa) • pozice formátů se čím dál víc liší podle nakupovaného sortimentu Pramen: INCOMA Research / SUPERMARKET&DISKONT

  10. TREND: RŮST ROLE MENŠÍCH PRODEJEN! (parfémy / deodoranty) Pramen: INCOMA Research / Drogerie

  11. TREND: RŮST ROLE MENŠÍCH PRODEJEN! (dekorativní kosmetika) Pramen: INCOMA Research / Drogerie

  12. Market share and the size of municipality

  13. Floor space of hypermarkets in square meters per 1000 inhabitants

  14. The differences in per capita purchasing powerin the Czech regions Source: Purchasing power in the Czech districts and municipalities 2005 (GfK + INCOMA)

  15. Cities with the highest shopping center space per 1,000 inhabitants * (Germany and France are not included in the statistics. Germany is available separately as “GfK GeoMarketing Retail Location Guide Germany“. The guide for France is currently under way. All retail location studies are updated annually.)

  16. 70% 7% Retail TOP10: process of concentration (turnover on Czech market) Pramen: INCOMA Research

  17. TOP10 in Czech Retail (estimations) TOP10 marketshare 64%

  18. The main shopping place for food- 2006

  19. Pramen: Shopping Monitor 2006 (INCOMA Research + GfK Praha)

  20. SHOPPING AS A WAY OF SPENDING TIME Source: SHOPPING MALL 2004 (INCOMA + GfK)

  21. Selling time restriction Shops open during red-letter day? J J L L K K Open untill 22:00? Non-stop GfK Praha, 2004

  22. WHAT IS IMPORTANT FOR YOU WHEN BUYING FOOD?

  23. A new contradictious tendency? Alternative trade channels • In accordance with PriceWaterhouse Coopers, more than 50% of food will be traded outside classical retail. (That is, in independent convenience stores, stalls, in marketplace or multiplex.) • Time-saving • People-centered not technology-centered

  24. A new contradictious tendency? Two-way shopping Why ATC? • Aging population • Single parent families, singles, one child f. • No time for shopping ATC in Czech rep. • Turnover 5-10 mdl. CZK per year • Rate of grow: 10 – 20%

  25. THE PER CAPITA PURCHASING PARITY LEVELIN CENTRAL EUROPE RELATED TO EU 15

  26. Shoppingbehaviour Prefer hypermarkets • 140 • Mobile pragmatic • 120 • Ambitious • Influenceable • 100 • Saver • 50 • 60 • 70 • 80 • 90 • 100 • 110 • 120 • 130 • Cautious Conservatie • Unpretentious stoic Buy avoidable things as well Buy necessary thing only • 80 • Loyal housewife • 60 Prefer smaller stores

  27. NÁROČNÝ kvalita VELKORYSÝ EKONOM MOBILNÍ PRAGMATIK ŠETŘIVÝ POHODLNÝ OPORTUNISTA NENÁROČNÝ KONZERVATIVEC KOMUNIKATIVNÍ HOSPODYNĚ cena A CO TO DĚLÁ SE ZÁKAZNÍKY?-> positioning řetězců a segmentace nákupního chování • nakupující tak trochu bloudí… • …a vnímají více rozdíly mezi formáty než mezi řetězci Pramen: INCOMA Research / Shopper Typology

  28. Trademarks of retail chainseconomical (best price)Clever (Billa)Euro Shopper (Albert, Hypernova)Mince (J. Meinl)Tesco výhodný nákup (Tesco)1 (Carrefour)365 (Delvita)standard quality for better priceAlbert (Albert)Carrefour (Carrefour)Delvita (Delvita)Hypernova (Hypernova)Spar (Interspar)Tesco (Tesco)special (selected range of products)Best farm (Kaufland)Selský dvůr (Hypernova)Chef Menü (Billa)Extra kvalita (Delvita)Quality first (Billa)Julius Meinl (J. Meinl)

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