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Facebook: 5 Years Later

Facebook: 5 Years Later. Zach Broderick Anna Merport Michelle Strulovic. Introduction. What is Facebook? Previous Studies in 2004-2005 “Rules of engagement” and social norms have not been established People reveal a lot of personal information. Has anything changed?. Methodology.

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Facebook: 5 Years Later

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  1. Facebook: 5 Years Later Zach Broderick Anna Merport Michelle Strulovic

  2. Introduction • What is Facebook? • Previous Studies in 2004-2005 • “Rules of engagement” and social norms have not been established • People reveal a lot of personal information • Has anything changed?

  3. Methodology • Online Survey • Wrote our own software to collect data • Used mailing lists • Problems: • Selection bias (volunteer bias) • Non-coverage • Non-response bias

  4. Log-In Frequency

  5. Info Categories

  6. Concern for Privacy on FB 2008 t = 9.20, df = 97, P < .0001 Privacy Importance Distribution

  7. Concern for Privacy on FB 2008 t = 3.18, df = 97, P = .002 Concern for Privacy on FB 2005

  8. ? • Are there any photos of you on Facebook that you would not want a potential employer to see? Yes 56.70% No 43.30% • Have you ever been the victim of stalking, identity theft, or anything else negative because of Facebook? Yes 4.10% No 43.30% • Do you use the Facebook privacy settings that allows you to specify who can see/search your profile? 20052008 Yes62%84.50% No38%15.50% z = 4.3, P < .0001

  9. ? • Does the Facebook privacy allow them to share your information with third parties? 2005 2008 Yes53%15.30% No 47%32.70% Don’t know52.00% • Are you aware that potential employers and university officials regularly scan Facebook profiles? Yes12.20% No 87.80%

  10. ? • Do you plan to modify your profiles as a result of this survey? Yes12.20% No87.80% • Do you know everyone personally on your friends list? 2005 2008 Yes 36.55% 56.70% No 63.45% 43.30% z = 4.50, P < .0001

  11. The weird stuff… • Of those who rated Facebook privacy as very important: • 95% had their picture up • 45% had their dorm room on display • 25% had their cell phone number • 15% had all three • 25% had their employer • 1% had pic, dorm, cell, employer, home address • 36.7% of respondents were aware that employers and school officials scanned FB profiles yet still had incriminating photos of themselves in their profiles. • 4.1% of respondents who had bad photos but were not aware of employer snooping still said they were not going to modify their profiles after taking the survey.

  12. Conclusion • Students are still woefully unaware of some of the privacy pitfalls of FB, and continue to engage in reckless information revelation • Few other solid conclusions possible

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