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  1. CucuLand brand of AdKing 7 Iuliu Maniu Street, A building, 3rd floor, 6th district, Bucharest, RO+40 (0) 372 111 711 www.adking.ro

  2. . communicate: • 1. product • 2. (draw attention towards:) package • > we’ll address these issues by a standard banner campaign, (digital) press releas(es) (paid articles), etc (conventional) • 3. engagement – buzz • > we’ll build interactions/awareness using social media (+blogging) (unconventional)

  3. . product quality: • Core target: 1,134,560 uv. • e.g. 10.000 likes(POSITIVE eng.) and 500 comments -> feedback -> communication • …-> bullet(s) theory-> • *positive engagement – like! -> not only interacting but actually enjoying it.

  4. . hi5: • 14 day Coke campaign – 300.000 respondents! • Core target 13-28 yo: 2,201,850 uv; • Viral Skin (profile background art->brand profile art)

  5. .elita: • Members zone: cucu stuff! (multimedia) • Offline: t-shirts • Vaavea o zonasi in profilele de brand

  6. .joaca din oras: • bikers, walkers, ‘thinkers’ - subcategories • Download an application for your mobile phone (e.g. Google Earth) • Create a Google Latitude profile. (which displays your phone’s position on google maps) • Add CucuLand as a friend. • Get the first clue. • Go find it (unless you’re a thinker-which would be the fun stuff) • Get rewards (offline)

  7. .zone: • Cucu-zones in/near points of interest like: malls , campuses, highschools • > video monitoring • In a cabin there is a display and a motion-sensor video cam • Pe display un cuv care se schimba la 45 secunde • Trebuiemimat • Se inregistreazasibagape site • Cine mimeazacelmaimisto e votat castigator sicastigaceva

  8. .hop, sinoi: • Cucu-zones in/near points of interest like: malls , campuses, highschools • > video monitoring • In a cabin there is a display and a motion-sensor video cam • Pe display un cuv care se schimba la 45 secunde • Trebuiemimat • Se inregistreazasibagape site • Cine mimeazacelmaimisto e votat castigator sicastigaceva

  9. .facebook: • Joaca din orassi zone se regasesc in paginileprofiluluiCucuLand • Oricinepoateconstruitorasul (neverending) cuculandscriindpewall cum @cuculand

  10. AdKing 7 Iuliu Maniu Street, A building, 3rd floor, 6th district, Bucharest, RO +40 (0) 372 111 711 www.adking.ro somewhere@adking.ro