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We create moments of pleasure for every body, every day

34.6%. PZC UK 5 Year Plan. -0.5%. NNS £126.5m. £33.3m. We create moments of pleasure for every body, every day. Market Leading brands. From Wash to Care. Agility and Adaptability. New channels for growth. Customers matter. Making a difference together. PZ Cussons Top the AGS!.

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We create moments of pleasure for every body, every day

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  1. 34.6% PZC UK 5 Year Plan -0.5% NNS £126.5m £33.3m We create moments of pleasurefor every body, every day Market Leading brands FromWash toCare Agility andAdaptability New channels for growth Customers matter Making a difference together

  2. PZ CussonsTop the AGS! Our headline: PZC to top the Advantage Group Survey – an important survey where our top customers (the big retailers rank) their suppliers across a number of criteria

  3. This pillar is all about our customers - they are the businesses we sell our products to and it is their job to sell them on to the shoppers and consumers. At the last count, 55 customers sell directly to and many more we service indirectly through various distributors

  4. Customers Matter? The most important point that these customers are the gate keepers of our brands. - how do our products look in store - how much stock is in - how much space do our products have - more the competitors? All of these factors influence shoppers perceptions of our brands, which brands they choose and ultimately, how much we sell

  5. The next short clip simply highlights how it can go wrong with these gatekeepers…

  6. Thankfully PZC are doing well… So, how are we doing with our customers? 23.8% share of market

  7. …and we’re the fastest growing manufacturer Growing faster than our competitors

  8. …adding more category value Adding more category value than our competitors

  9. …winning with Exclusives Launching Exclusive products (these launched in Tesco)

  10. …winning Category Partnerships Stronger category relationships than ever before

  11. …we’re even winning Supply awards! We’re even winning Supply Chain awards!

  12. So, I hear you ask, what’s the problem then? We seem to be doing fine! If you always do what you always did, you will always get what you always got This business has got huge ambition… Think and act differently. Next level. Unlock opportunities…

  13. 100% Availability BOGOF!! Understand my business Market leading promotions 100% service! Half Price Reduce complexity Digital World Shower War First to markets differentiation PRIORITISE ME! More promotions Get the admin right MORE Margin! % Margin Investment Exclusives Share Insight £1!! growth Convenience Pallets Innovation? How are we going to do this? When you ask our customers some of the things they look for from their top suppliers, you get a varied response…. From: - the blatant…give us more cash - the more subtle…help us grow the category Understand my shoppers

  14. 100% Availability Understand my business 100% service! But when you strip it back, the same answers keep coming back: - Understand my business and my shoppers…don’t try and force fit things into my business – not a 1 fits all approach (Apprentice video) - Share your insight and innovation and help me differentiate and grow ahead of the market - Getting the products in the right place at the right time differentiation Share Insight Innovation? Understand my shoppers

  15. So, our focusses for the next 12 months are: 1. How do we embed a greater level of customer understanding across the business so we can all help to make our products and offers even more relevant and compelling than they are today? 2. Build a distinct competitive advantage through our Category partnerships - We’re in a great place - How do we become disproportionately important - Want customers to rely on us more than ever 3. 100% service to 100% availability….does what is says – we’re great at getting our products to our customers…they’re not always great at getting them onto the shelves. Our customers want to improve this so no one is better placed to capitalise on it than us given our service performance

  16. So…the 3 key for the customers matter pillar that you will see and hear more about over the next 12 months are: 1. Embedding greater customer understanding across the business 2. Build unique thought leadership into our category partnerships 3. 100% service to 100% availability

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