1 / 40

Alumni Relations: Stepping It Up! February 10, 2009

Alumni Relations: Stepping It Up! February 10, 2009. Showcasing Our Success Barbara W. Currier, Director, Foundation and Alumni Affairs North Carolina Community College System www.nccommunitycolleges.edu 919-807-7101

howard-delaney
Télécharger la présentation

Alumni Relations: Stepping It Up! February 10, 2009

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Alumni Relations: Stepping It Up!February 10, 2009 Showcasing Our Success Barbara W. Currier, Director, Foundation and Alumni Affairs North Carolina Community College System www.nccommunitycolleges.edu 919-807-7101 Louise K. Mathews, Vice President, College Advancement & Executive Director, CCC Foundation, Inc. mathewsl@carteret.edu 252-222-6262

  2. NCCCS “Community” • 58 community colleges serving all 100 counties • Different: local needs, local programs • Same: mission to provide high-quality education in order to improve lives and well-being of individuals

  3. What I do • Five areas: • Alumni Programs • Investment Strategies and Options • Board Development • Planned Giving • Web Presence and e-philanthropy

  4. Components of Comprehensive Resource Development Program • Clear Mission • Involved board who can articulate mission • Institutional commitment • Strong staff with longevity • Annual funding strategy • Successful signature events • Endowment/investment strategies • Full engagement of donor constituencies, including alumni • Operational planning giving program

  5. Full Engagement of Donor Constituencies, including Alumni • Who are your donor constituencies? For community colleges, it’s been local businesses, individuals, trustees, Foundation Directors, civic organizations, employees, industries. Alumni – this group has not been fully engaged. We are concentrating our efforts to establish alumni programs at all 58 community colleges in North Carolina.

  6. What the Research Says… • Patty Herbin, Senior Consultant with Performa, Inc., partnering with CRD, conducted a national study on community college alumni relations programs. • --Status of Alumni Development in America’s Community Colleges • New Century Series Resource Paper #12 • www.crdnet.org

  7. What the Research Says… • Mark Milliron, Editor of “Successful Approaches to Fundraising and Development,” describes alumni giving in this way….. • New Directions for Community Colleges, 124, winter 2003; Jossey-Bass.

  8. What the Research Says… Karen M. McArthur, Executive Director of Institutional Advancement at Delta College in Michigan, says that they are making a concentrated effort to re-energize their small alumni-relations program. “Community Colleges Struggle When it Comes to Soliciting Private Donations.” Chronicle of Higher Education, Feb. 10, 2006,

  9. Accomplishments • 2006 • 14 colleges • 35,014 alums • Minimal engagement • Some benefits • 2009 • 22 colleges • 289,751 alums • More engagement • Expanded benefits

  10. Piedmont Community CollegeAlumni Partnership Patti Clayton Coordinator, Alumni Relations and Financial Coordinator, PCC Foundation Roxboro, North Carolina Total Enrollment: 9,152

  11. Piedmont Community CollegeAlumni Partnership • Important to have an employee dedicated to alumni development (half time – moved to 75% time) • Defining alumni • Word-of-mouth ways to get people involved • Build internal support • Advisory Group

  12. Piedmont Community CollegeAlumni Partnership • Partnership vs. association • Partnering with community organizations • Promoting alumni development through projects on campus • Advocacy • Scholarship fund

  13. Piedmont Community CollegeAlumni Partnership - Future • Promote ownership – volunteer on projects on campus • Testimonials on website • Developing brochures • Informative “Did you know” e-mails • Phonathan • Alumni month - exam break for students • Registration and orientation

  14. CCC & TI TRIO Alumni Group Alice Lentz Director of TRIO Programs Caldwell CC & TI Hudson, North Carolina Total Enrollment: 15,646

  15. CCC & TI TRIO Alumni Group • Established program Sept. 2004 • Goals: • To establish an scholarship endowment • Welcome committee for each semester • Mentoring program • Annual reunion

  16. CCC & TI TRIO Alumni Group • Sept. 2007 – Alumni Scholarship reaches $2,500 • Presentations at NCCCS Conference and NC CORD • Established student emergency fund • Recycling printer cartridges • Established a book fund • Instilled culture of giving in TRIO students

  17. Central Piedmont Community College Mary K. Collin mary.collin@cpcc.edu 704-330-6808 Coordinator of Research and Alumni Relations Charlotte, North Carolina Total Enrollment: 59,669

  18. Central Piedmont Community College • Alumni program focused on fund raising • 3 year old program • 42,000 names on alumni mailing list - started with 17,000 name list scrubbed by Wealth Engine – 2 mailings each year

  19. Central Piedmont Community College, Charlotte, NC • Alumni effort totally supported by CPCC Foundation • Strategic initiative to build donors: • 5 years – cover cost of mailings • 10 years – Alumni program should pay for itself Within next five years, have development officers making personal calls with alumni donors.

  20. Central Piedmont Community College, Charlotte, NC • Create culture of giving • Call every alumni donor personally to thank for gift • Showcase Alumni success on college TV program • When mailing to re-acquaint with alums, ask for business card – people want to brag about what they have accomplished

  21. Central Piedmont Community College, Charlotte, NC • Most engaged alumni are those who went on to a four-year college • Alumni ask why it took so long for CPCC to ask for money • “Ego Massage” – let them tell their stories, how much CPCC meant to their success

  22. Central Piedmont Community College - Future plans • Create an Alumni Hall of Fame • Recognize employee alums – create a core group of alumni to attend events • Offer more benefits • Targeting 65 + year old people who have taken classes (for free) • Speak to active current student groups

  23. Carteret Community College Mary Schronce Development Coordinator 252-222-6143 2,200 Credit Students 6500 + Continuing Education Students Estimate 10,000 alumni graduates

  24. Carteret CC Advancement

  25. Carteret Community College Foundation, Inc. The mission of the Carteret Community College Foundation, Inc. is to provide comprehensive community support and resources for Carteret Community College.

  26. Carteret’s Foundation has focused on programs and acquisition of real property Carteret Community College Foundation, Inc.

  27. Carteret Community College 1999 – 2000 attempt at starting alumni association focused on college alumni employees and mass mailings. One half of addresses were bad

  28. Carteret: Alumni Link began in 2006 • Reassigned Development Coordinator’s duties to include alumni Hired Development Associate to take over database and clerical duties

  29. Carteret’s Alumni Link • Recruit & offer incentives to join at graduation • Events focused • 568 good addresses; 50 active alums • Starting program chapters

  30. Carteret: New Directions • Virtual Alumni groups – Facebook • Encourage faculty excitement • Online newsletters, stories • Mentoring • Engage students • Award for outstanding alums – attract older alums

  31. Carteret’s Future • Advisory Board • Greater visibility on College website • Overcome barriers between Registrar’s office and Foundation office • Develop alumni fund raising

  32. Holyoke Community College, Holyoke MA Joanna Brown • Director of Alumni Relations • Holyoke Community College, Holyoke, MA 01040 • jbrown@hcc.mass.edu 413-552-2253

  33. Holyoke CC, Massachusetts • Ten Steps to Building a Successful Alumni Association at a Community College – first step is “Include alumni fund raising in the mission and the by-laws of the alumni association. “

  34. Holyoke CC continued • Create a realistic plan and budget; • Focus on the long-term payback to your institution • Purchase adequate software & training • Update and screen your alumni data • Create a strong case for giving -Brown, J. (2002). Ten Steps to Building a Successful Alumni Association at a Community College, Council for Resource Development website ---Brown, J. (2006) Phonathon-Based Alumni Fund Raising , Presentation. CRD Conference 2006.

  35. Cape Fear Community College, Wilmington, NC Alumni involvement in successful bond Link to alumni pages on College website

  36. Cape Fear Community College, Wilmington, NC • Benefits – discounts at local businesses • Links on Alumni page to continuing education and transcripts • Distinguished alumni • Alumni news

  37. Strategic Planning • A disciplined approach to alumni relations starts with your strategic plan. • Review where you are now • Determine where you want to be • Establish measurable goals you want to achieve in your alumni relations program in the next 3-5 years

  38. Keys to Success • Planning and Organization • Institutional Commitment – budget, staffing • Involved Group • Marketing • The Community

  39. Alumni Relations: Stepping It Up!!February 10, 2009 Showcasing Our Success Barbara W. Currier Director, Foundation and Alumni Affairs North Carolina Community College System Conference currierb@nccommunitycolleges.edu919-807-7101

  40. Alumni Relations: Stepping It Up!! Questions… Comments… Discussion!

More Related