1 / 18

Is your website ready for traffic spike?

Akshay Ranganath ( akrangan@akamai.com) , Enterprise Architect. Is your website ready for traffic spike?. Agenda. Traffic Spike - impact on site and brand Performance Downtime Traffic Trends in India Plan with Akamai: Caching Offload through Netstorage Failover Custom solution

howard
Télécharger la présentation

Is your website ready for traffic spike?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Akshay Ranganath (akrangan@akamai.com), Enterprise Architect Is your website ready for traffic spike?

  2. Agenda • Traffic Spike - impact on site and brand • Performance • Downtime • Traffic Trends in India • Plan with Akamai: • Caching • Offload through Netstorage • Failover • Custom solution • Shopper Prioritization Application • Managing 3rd Parties • Q&A

  3. Why performance matters?

  4. Why downtime matters as well?

  5. Trends: Online Traffic in India Travel: 35 million to 70 million by 2015 Retail: 51 million to 100 million by 2015 Travel and Retail each with a potential of $10 billion by 2015 Source: McKinsey, comScore & Assocham study Online shopping ~ 250% during this festive season at various metros. Traffic spike during the week of 2 October onwards right through till Diwali.

  6. What causes poor performance?

  7. How can we help? • Caching • Let Akamai serve most commonly accessed resources • Free up your origin to do the revenue / processor intensive tasks • Offload • Move marketing collateral and static objects to Akamai • Alerting & Monitoring • See what’s happening in real time • Monitor for warnings and hints on data center overload • Fail gracefully • Avoid bad publicity • Avoid losing revenue due to lost customers • Cut the flab • 3rd parties can be drag - so optimize / reduce them !

  8. Caching • Honor cache control headers from origin • Carefully set cache-control expires headers at origin • Akamai will honor the setting

  9. Caching (continued) • Design URLs for cacheability • URLs should indicate a pattern for caching • Not very helpful! • Category page: http://akamai-t-shirts.com/clothing-accessories-men/t/11004 • PDP Page: http://akamai-t-shirts.com/nostra-crew-neck-purple-t-shirt/p/CACMI5HDFIGXSZKU • Helpful URLs for Akamai: • Category: http://www.akamaiflowershop.com/product/category/?path=24 • PDP: http://www.akamaiflowershop.com/product/product/?path=24&product_id=4

  10. Caching (continued) • Segregate content for generic and specific users • User type identified by cookie • Rules on Akamai to cache for generic users; bypass cache for others. e.g.: • logged in users • users with items in cart • Separate personalized content from base page • Use Ajax for personalized content • Or use Edge Site Includes

  11. Caching - case study • Prune query strings from cache key: • jsessionid path parameter is useless in most cases • removing this provided an offload close to 100% for home pages

  12. Alerting & Monitoring • Set alerts on the portal • Alerts will warn you of impending issues like origin failure, high traffic or some untoward occurrence • Create a team mailing list instead of individuals • This ensures there is no single point of failure

  13. Failover • Origin failure is not an IF but WHEN! • Failure can occur due to: • Traffic spike / Attacks • Bot activity • Server Patch • Electricity outage, Cable cut • During the outage, would you prefer to see: • This page • Or this one?

  14. Case-Study - Failover • Failover is about planning for outage You can leverage Akamai to : • route errors to a different data center • show a static page from Netstorage

  15. Customized Solutions - SPA Shopper Prioritization Application • ensure QoS for valuable customers by protecting a customer's origin web infrastructure from being overloaded by flash crowds that exceed capacity • throttles origin traffic and gradually allows users as origin capacity increases • throttled users are kept in a waiting room, which is a configurable area with having any type of branded message

  16. Other things to remember • 3rd parties can cause a drag. • “one tag to rule them all!” • http://www.aaronpeters.nl/blog/google-plus1-button-performance-review • Akamai study: http://www.slideshare.net/guypod/third-party-performance • Optimize your assets • Google pagespeed, Strangeloop • Yotta best practices • http://www.yottaa.com/blog/bid/296075/Infographic-The-Ultimate-Checklist-for-Optimizing-Web-Performance • Akamai Aqua ION • And finally, consider: • Testing: Have you actually load tested your site for stability under planned load? • Security: What if there is an attack on the most important day of your campaign?

  17. Questions?

  18. Notes • Akamai ecommerce blog: https://blogs.akamai.com/commerce/ • Twitter feed: #AkamaiHoliday

More Related