Aeolus

1. Aeolus The 5 MarketeersOur Mission is to produce unique solutions to life's everyday problems.

2. Disclaimer This is a purely hypothetical product

3. Background • Named after Greek God Aeolus : God of Wind • Strives to follow Societal Marketing Plan • Always taking into consideration consumer’s wants, company’s needs and everyone’s (society’s) interests. • Believe in Relationship Marketing Philosophy • Success is measure in customer loyalty, consumer recommendations and low customer defect rates • Commitment to Service • Quality of Product is Important AEOLUS

4. Innovative Protection against the Elements Patent pending Greek Mythology Blue tooth Tracking Hand-Free Protection Unique hovering system Pantent Pending. No initial competition due to barriers to entry in market Named after the winged nymphs found in Greek mythology Hands-free device providing constant protection from the rain Blue Tooth tracking system- Maintain proper distance Aurai • Some customizable aspect will be considered in the future • Similar to those found in traditional umbrellas

5. Our product is a dynamically continuous innovation • Point of difference is the hands-free technology added with the patent pending unique hovering system. • 3 levels of product • Core benefit: Protection from the elements • Actual product: Hands-free, Bluetooth, high quality durable waterproof materials as well as the Aeoulus brand name. • Augmented Product: Warranty and dedicated service to troubleshooting Aurai

6. We plan to enter the market through the Pioneering strategy • Advantages align with our current situation • 1)Technological Leadership : • Patent Pending • 2)Preemption of Scarce Resources • Long-term contracts for resources at lower prices • Distribution advantages • More flexibility with the segmentation of target market (product) • Disadvantages • Need to speed up the patent process as a barrier to competition • Market uncertainty Entry strategy

7. Customer • People seeking convenience. • People who want to make a statement with the latest tech gear. • On the go people who need all hands free. • Product will be marketed to people with higher incomes / more disposable income for ownership. Company Competition • One of a kind product, no competitors yet. • One of a kind product allows for higher price point, and higher revenues. • Our product provides convenience over traditional umbrella. • Customization will provide users with a unique product. • Promotion, and advertising will appeal to today’s customer. Social media, and hands on demonstrations. • No current competitors. • Patent will be obtained to prevent domestic copycats. • International copycats such as China will be handled through marketing campaigns aimed at showing the illegal copy is of inferior quality. Designed in the USA will be stressed.

8. Market Segmentation • Demographics – Urban, and suburban. • Income – 50k + • Age – 25 + Market Targeting • Middle class to upper class. • Office workers / people on the go. • Tech lovers. • Young to middle age people. Market Positioning • One of a kind. • Customizable. • Easy to use. • Offers user convenience. • Cool factor.

9. Choose to do a simple anonymous survey • Survey of 10 + questions given to 23 different people Market Research

10. Results • 1. Do you already own an umbrella? • a. Yes 96% • b. No 4% • 2. Have you ever been in a situation when you needed an umbrella and didn’t have one? • a. Yes 96% • b. No 4% • c. Not sure 3. Would you find it useful to have a hands-free umbrella? a. Yes 61% b. No 4% c. Maybe 35% 4. Would you like to have color options or patterns for an umbrella? a. Yes 78% b. No 4% c. Don’t care 18% Market Research: Survey

11. Results • 5. How much would you be willing to pay for a “drone umbrella?” • a. $500 96% • b. $750 • c. $1,000 4% • d. $1,000+ • 6. For which types of weather conditions would you use an umbrella? • a. Sun 4% • b. Rain 96% • c. Snow • d. Ice • e. Other 7. What is your age group? a. 18 – 24 17% b. 25 – 32 40% c. 33 – 40 13% d. 40 – 54 17% e. 55 + 13% Market Research: Survey

12. 8. What is your profession? • There was a wide range of professions represented which included nurses, chiropractors, process engineers, financial advisors, CPA, national account manager, servers, student, hair stylists, and a musician.

13. 9. What situations frustrate you when you use an umbrella, if any? • The most common situations were that their hands were full and they could not hold their umbrellas or that they had difficulty getting in and out of their cars with the umbrella. .Some other situations were that their umbrellas were not big enough or that they become useless when the wind became too strong. 10. Do you have any concerns about using this product or any ideas for improvements? • The concerns for our product involve the battery life of our product and how to charge it. Also some people worry that their hair might get stuck in the drone on a windy day. Some other concerns were about its safety, if it is portable, and how it would handle the different angles of the rain when it is windy.

14. Target market iis segmented based on 1)Psychographic 2)Geographic 3)Demographic Psychographic:Buisness Professionals Shoppers Multi Taskers Geographic: Areas frequently affected by rain/precipitation Demographic: Young adults to elderly Segmentation

15. Initial price range will be determined around $500+ • Demand-oriented approaches : Skimming strategy • Setting the highest initial price that customers desired the product are willing to pay • No competitors thus Aeoulus are price setters. • Price aimed towards those with more disposable income (Luxury product) • High price reflects the high quality of the product Price

16. Revenue Break down • ROI for stakeholders • Quality control of products • Promotions to donate and support charity organizations • Research and Development Labor Materials Fixed Costs Profit Variable costs Such as service and cost to produce Materials each and every umbrella require to be produced Rent, Office space, website domain fees.., etc !

17. Low effort -Aurai - Pancho High Cost Low Cost Perceptual Map -Umbrella High Effort Effort – Amount of effort required to effectively use the product

18. STRENGTH WEAKNESS • Unique: unlike any other product on the market today, and if successful would have a dominant portion of the market • Cannot handle severe weathers • Fairly expensive to produce thus can only be purchased by those with disposable income. OPPORTUNITY THREATS • Partner with company specializing in drones to reduce production costs • Partner with another company to install an anti theft techonology • Patent Pending which is a time consuming process thus the potential to be duplicated • In the case of another recession purchases of luxury items will decrease SWOT ANALYSIS

19. Rely on Dual Distribution • Direct Marketing – we will provide products directly from our firm • Internet marketing (e commerce) • Partner with luxurious brands • For example fashion brands may partner and thus implementing the partner’s design on the umbrella • Product offered directly through company websites. Other options such as Amazon will be explored. • Supply chain is minimized to increase revenue. • Exclusive Distribution Distribution Methods

20. Pull Strategy: Our product is new and unique, so we will need to inform users of its existence rather than having them come looking for it. • Promotions through live product demonstrations, experience marketing and other social media outlets (Youtube) • Advertising through social media and online ads • Celebrity endorsements • Promotions coincide with the start of rainy seasons and etc Promotion

21. Promotion via Social Media Facebook Twitter Instagram Pinterest Create a facebook page where everyone can share experiences and questions.Communication between representatives and consumers. Word of Mouth Platform for feedback and questions between consumers and company. Product endorsements Product endorsements Social Media Strategy 62

22. Thank For Listening Any Questions?