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Chris Penrose Senior Vice President, Emerging Devices, AT&T. Connected Living European Summit Oct. 23, 2012 . What’s Emerging. Tracking. Automotive. The AT&T Networks Wireless + Broadband Wi-Fi + International. Computing. Consumer Electronics. Connected Home. Healthcare & Fitness.
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Chris Penrose Senior Vice President, Emerging Devices, AT&T Connected Living European Summit Oct. 23, 2012 © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
What’s Emerging Tracking Automotive The AT&T Networks Wireless + BroadbandWi-Fi + International Computing Consumer Electronics Connected Home Healthcare & Fitness © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Providing Options to Meet Customer Demand Reason for Success: Flexible Business Models • Wholesale Data • Amazon Kindle • Transport included with the book • No subscription • No device subsidy • No connection between customer and carrier • Session Based Data • Kindle Fire HD • Buy monthly 4G data sessions as needed • No subsidies • OEM distributes and connects with AT&T experience • Postpaid Data • Samsung Galaxy Tab II • Subsidized device • 2-year contract • Choose a 4G data plan; AT&T Mobile Share • Direct customer relationship with AT&T © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Connect up to 10 devices to one simple data plan The more data you share, the more you save Includes Unlimited Talk and Text on phones • We give you choice– • You may keep your existing plan you have today or select from either our individual or Mobile Share plans. AT&T Proprietary (Internal use Only). Not for use or disclosure outside of the AT&T companies.
Choose Your Plan AT&T Proprietary (Internal use Only). Not for use or disclosure outside of the AT&T companies.
Home Security, Home Automation All Digital, IP-Based Wireless Centric BYO Broadband User-Friendly Interface Flexible, Customizable 71
Chris Penrose Senior Vice President, Emerging Devices, AT&T © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.