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How to deliver a great speech (every time)

A speech can instruct, inspire, and move audiences to action. After delivering 2,000 speeches I discovered how to take the mystery out of delivering a great speech. Learn 11 proven ways to deliver a great speech (every time).

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How to deliver a great speech (every time)

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  1. HOW TO DELIVER A GREAT SPEECH (every time)

  2. 2,000 I’ve designed, and delivered over 2,000 speeches and seminars.

  3. I’ve also made every possible mistake.

  4. Along the way, I learned you can take the mystery out of delivering a great speech.

  5. Here are my 11 best tips on how to deliver a great speech. (every time) also see my Slideshare: “How to design a great speech”

  6. 1. REMOVE SURPRISES A bit of preparation will save many embarrassing moments:

  7. 1. REMOVE SURPRISES A bit of preparation will save many embarrassing moments: Test equipment, slides, video, and sound Stand on stage, get comfortable Plan location of: notes, laptop, water, props [Pro Tip: create a check list on your phone]

  8. 2. WARM UP THE CROWD Audiences respond better if they know and trust you.

  9. 2. WARM UP THE CROWD Audiences respond better if they know and trust you. 2 weeks before, interview 3-5 delegates (you gain insights, they spread the word) arrive early. Meet more delegates. [Pro Tip: don’t talk about yourself - ask questions] eat with delegates (not at the VIP table) and remember their names

  10. 3. DELIVER SERVICE Don’t think ‘this is a message I must communicate,’ instead think ‘People will love knowing about this!’ Kelly Stoetzel, TED Talks conference programmer

  11. 3. DELIVER SERVICE Don’t think ‘this is a message I must communicate,’ instead think ‘People will love knowing about this!’ Kelly Stoetzel, TED Talks conference programmer Ask yourself: is my primary intention to: teach, motivate, inspire, or entertain? what is one idea, lesson, or insight they must have 24 hours from now? how do I want them to feel at the end?

  12. 4. DROP 50% OF YOUR SLIDES "If everything is important, then nothing is important." Garr Reynolds, author, Presentation Zen

  13. 4. DROP 50% OF YOUR SLIDES "If everything is important, then nothing is important." Garr Reynolds, author, Presentation Zen You are the message—slides are reference points to accent your message: make bullets brief (don’t repeat your message) avoid fancy animations, unrelated video clips, crazy fonts, and unreadable graphs capture the essence of your point - use large, original, clear images

  14. 5. USE STORIES TO TEACH Wrap your lesson in a unique, memorable story and you’ll have raving fans (even years later).

  15. 5. USE STORIES TO TEACH Wrap your lesson in a unique, memorable story and you’ll have raving fans (even years later). Use this formula: Bridge - connect from last point to new topic Story - short, relevant, original (ideally funny) Lesson - draw a relevant lesson from the story Application - explain how this relates to their work/life/relationships [Pro Tip: describe 2-3 specific ways they can use this solution now]

  16. 6. KILL THE OPENING & CLOSE People remember the first few minutes (primacy) and the last few minutes (recency) - so make them outstanding!

  17. 6. KILL THE OPENING & CLOSE People remember the first few minutes (primacy) and the last few minutes (recency) jump right into a rehearsed story describe a problem you know they have tell them you’ve been there, fought the battle, found a solution, and came to share never, ever rush the close. [Pro Tip: have a drop- dead start time for your close] close with: summary, motivation (personal story is best), and call-to-action

  18. 7. DON’T WASTE THEIR TIME A good, short speech (Lincoln’s 1863 address at Gettysburg was only 2 minutes) is more memorable and valued over a boring dissertation.

  19. 7. DON’T WASTE THEIR TIME don’t say you’re excited to be there don’t fiddle with your notes, water, remote, microphone, or laptop don’t talk about your taxi ride, hotel, or flight there [Pro Tip: the more your life appears different, the less they trust you]

  20. 8. USE VOCAL VARIETY Auditory learners are 20-30% of your audience.

  21. 8. USE VOCAL VARIETY Auditory learners are 20-30% of your audience. speed up = something good is coming slow down = pay attention lower your voice = confidence and trust pause = that was important

  22. 9. MOVE ON PURPOSE Use movement on stage to hold audience attention and accent your message.

  23. 9. MOVE ON PURPOSE Use movement on stage to hold audience attention and accent your message. Step forward to make a point Raise your hands to get their attention If telling a story, deliver the lines of each character from a different location. [Pro Tip: Move to their right when talking about the future, to their left is the past]

  24. 10. BE POWERFUL “Don’t fake it till you make it. Fake it till you become it.”Amy Cuddy, TEDGlobal 2012

  25. 10. BE POWERFUL Here’s a secret: audiences want you to succeed, so step up and take charge: use power poses (standing with hands on hips and feet spread, like Wonder Woman or Super Man) for two minutes before stepping on stage stay anchored when making a point smile (it’s contagious) “When you’re smiling, the whole world smiles with you.” Louis Armstrong

  26. 11. TRAIN YOUR AUDIENCE Teach your audience to respond during your speech and they’re more likely to: enrol in a program, buy your book, or even give a standing ovation.

  27. 11. TRAIN YOUR AUDIENCE About every 15-20 minutes have them: ! talk with their neighbour solve a problem journal a new insight or goal play a learning game stand and move

  28. ABOVE ALL,

  29. ABOVE ALL, be yourself,

  30. ABOVE ALL, be yourself, stay on time,

  31. ABOVE ALL, be yourself, stay on time, focus on serving,

  32. AND ENJOY THE RIDE

  33. Photo Credits:! Woman on cover - www.flickr.com/photos/jodiwomack/6244142545 Man preparing room - www.flickr.com/photos/cdharrison/173418523 Empty auditorium - www.flickr.com/photos/29143375@N05/5204035441 Man taking notes - www.flickr.com/photos/officialgdc/4897239430 Sally Hogshead at SMMW - www.flickr.com/photos/toprankblog/8649764608 Empty stage with chair - www.flickr.com/photos/batmoo/3734837951 Audience - www.flickr.com/photos/salman2000/546893319 Man in white jacket - www.flickr.com/photos/officialgdc/4896724713 Man with arms raised - www.flickr.com/photos/rsaa/5447663675 Martin Luther King - www.flickr.com/photos/e-strategycom/1054179588 Ladies talking at conference - www.flickr.com/photos/msc-tamu/13767702344 Closing “and enjoy the ride” - www.flickr.com/photos/boellstiftung/14456432422 !!

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