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The Ins and Outs of Public Relations: Navigating PR Nightmares and the Healing Process

Discover the importance of public relations for organizations and how to handle PR issues effectively. Learn practical strategies to overcome PR nightmares and rebuild trust. Explore the healing process and gain valuable insights to navigate challenging situations. Don't let PR issues hinder your organization's success!

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The Ins and Outs of Public Relations: Navigating PR Nightmares and the Healing Process

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Presentation Transcript

  1. WHAT ARE PUBLIC RELATIONS AND WHY SHOULD I CARE? • One of the main ways in which organizations appeal to potential members for recruitment and retention of current members. • Can be anything from the way you communicate with student veterans, to the way you handle situations as a leader in your organization • “Advertising is saying you’re good, PR involves getting someone else to say that you’re good”. – Jean-Louis Gassee, former Apple Executive • So what about a PR nightmare?

  2. SECOND LEVEL | THE INS AND OUTS THE DEVELOPMENT OF PUBLIC RELATION AFFAIRS FIRST LEVEL | THE ISSUE THIRD LEVEL | THE HEALING PROCESS

  3. Focuses on recognizing potential issues and addressing them • Small issues vs. Controversial matters • Could be considered the most important First Level - The Issues

  4. Refers to the internal structure and external views of the organization • Internal structure • Group culture • Leadership in times of peril • External views • Club perspectives • Word-of-mouth Second Level - Ins And Outs

  5. Refers to recovering • It is a process • Requires a progressive internal & external • Still subject to scrutiny • Team effort • But how do we get there? Third Level - Healing Process

  6. Practices For Overcoming A PR Nightmare • Strengthen current bonds • Promote the “why” • Contact your alumni • Constructive Criticism • Be inclusive • Reach out to others • Don’t be afraid to ask for help How do we get to the healing stage? • Stay humble • Do not shrug off/delay • Privacy • Contain • Lead by example • Explore new options • Engage the community

  7. What About You? • Have you experienced PR issues in the past? • What were some milestones that helped you overcome them? • Are you currently facing any issues that you would like some help with?

  8. Some Things To Take In Mind… • Healing is a PROCESS. • Playing the blame game does not promote recovery. Proactivity does. • There is always a way forward. • You have many resources available for you to use if you are ever stuck. • Do not give up.

  9. How To Reach Me Twitter | @SantanaRaulE LinkedIn | www.linkedin.com/in/raul-santana E-mail | raulesantana@outlook.com

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