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DTTB ROLLOUT STATUS ASIA PACIFIC NETWORK INSIGHT

DTTB ROLLOUT STATUS ASIA PACIFIC NETWORK INSIGHT. AUGUST 12 Ian McGarrity IMW Media Services. Rollout. Country System Start Date Singapore DVB 2000 Australia DVB 2001 Sth Korea ATSC 2002 India DVB 2002 Taiwan DVB 2002 Japan ISDB 2003 Vietnam DVB 2003

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DTTB ROLLOUT STATUS ASIA PACIFIC NETWORK INSIGHT

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  1. DTTB ROLLOUT STATUSASIA PACIFICNETWORK INSIGHT AUGUST 12 Ian McGarrity IMW Media Services

  2. Rollout Country System Start Date Singapore DVB 2000 Australia DVB 2001 Sth Korea ATSC 2002 India DVB 2002 Taiwan DVB 2002 Japan ISDB 2003 Vietnam DVB 2003 Next Most Likely China DVB + 2005 Malaysia DVB * 2005 Thailand DVB * 2006 New Zealand DVB * ? (+ A DVB variation will be adopted) (* Only NZ has officially adopted DVB) Ian McGarrity IMW Media Services

  3. Why is DTTB being introduced elsewhere? • Introduce new services • Extend coverage of existing services • Keep competitors out of digital spectrum • Compete better with transnational broadcasters • Open up new lines of revenue • Transmitter sites and towers • SMS and CA services • Interactive advertising • E Commerce • Backchannel services • Diversification into telco and ISP like activities Ian McGarrity IMW Media Services

  4. Status Singapore • 1 mobile service • 1500 - 2000 buses equipped • <500 cars with “unique” STBs • Trials for fixed location service • Island heavily cabled - broadband and TV • New pay licence may use DTTB - 4 multiplexes Source MCS, MDA, NTL, Asia Ian McGarrity IMW Media Services

  5. Status South Korea • 5 multiplexes in Seoul - 1 in Daegue now • HDTV involved • Pusan, Daejon, Kwangju, Ulsan, Incheon end 2003 • 65,000 IDTV sold > $1500 US • 68,000 STB sold > $ 400 US • Mobile service business case pushing ATSC rethink • LG ATSC related licences Source DVB Australia, MBC Ian McGarrity IMW Media Services

  6. Status India • Mumbai, Kolkata, Delhi, Chennai • Trials only • No STBs sold to public • DDI only terrestrial broadcaster • Prasa Bharati owns all TX sites • All DTTB service providers must use DDI as their multiplexer/transmitter • DTTB will allow DDI to extend reach of its regional language channels Source DDI, Prasa Bharati Ian McGarrity IMW Media Services

  7. Status Taiwan • 2 multiplexes Taipei – 1 elsewhere now • 7 coverage areas, up to 5 services in each when rollout complete in 2007 • <5000 STBs sold • 90% FTA audience cable • Mobile services may be important Source DVB Australia, Hitop Ian McGarrity IMW Media Services

  8. Status Japan • Start December 2003 • Tokyo, Osaka, Nagoya • 2 NHK and 8 commercial program streams to be available • HDTV involved • Dual tuner IDTV > $2200 US • Dual tuner STB > $350 US • Possible adoption of MHP • Rollout complete 2011 Source ARIB, NHK Ian McGarrity IMW Media Services

  9. Status Vietnam • DTTB tender out September Hanel Broadcasting • VTV planned to start in 2003 • VTV wished to extend existing VTV 2 and VTV3 to large provincial cities • VTV runs pay TV in Hanoi and makes digital transmitters and STBs - thoroughly vertical Source VTV, NTL Asia Ian McGarrity IMW Media Services

  10. The Others • China A DTTB system in Shanghai now DVB a royalty issue Hong Kong chose DVB Olympics • Malaysia MCMC discussion paper response end of June • Thailand When regulator (NBC) is established • New Zealand 30% TV homes digital satellite now Mobile DTTB services? Interesting FTA retx on Sky Source SARFT, MCMC, NTL Asia, TVNZ, SKY, MED, MCH Ian McGarrity IMW Media Services

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