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Branding strategy of

Branding strategy of. N V. Juice. Our product is all about…. Natural Bio Tasty. 1€ better quality 33cl in a bottle, differentiation from the cans. UNSP: bio and healthy. Brand personality (intangible, qualitative).

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Branding strategy of

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  1. Branding strategy of N V Juice

  2. Our product is all about… • Natural • Bio • Tasty 1€ better quality 33cl in a bottle, differentiation from the cans UNSP: bio and healthy Brand personality (intangible, qualitative) Brand identity: funny, healthy and tasty juice with punchy colour for young people. Benefits functional? Benefits emotional? Self-expressive benefits?

  3. Questionare

  4. Customer Competition Katho students

  5. Place? • Hantal 4 • Ipsoc canteen • T’Forum restaurant We choose the channel: automatic vending machine because it’s close, 24h/24h open, lot of possibilities. And all people answered that it is the best way to get drink (fast and comfortable)

  6. Promotion Plan

  7. N V Simply Different

  8. Our channels of promotion could be: Non-personal  Sale promotion • Posters • Flyers • Degustation • Gifts – Orange.. • TV promotion in some Katho buildings with our videos. • Social networks – FB, Twitter

  9. Recommendations for a communication program N V Simply Different

  10. Minute maid campaign • In 2007 they launched the new communication campaign based on their USP. “Where is the Pulp” We also did it in our campaign, it is based on our USP – healthy.

  11. Thank You! 

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